With the objective to enhance the footfall of visitors from India, Nooe Maldives Kunaavashi, a resort in Maldives, has appointed Mumbai-based Iris Reps as its representative in India.

Tourism representation firm Iris Reps says that it has bagged the representation mandate for resort hotel Nooe Maldives Kunaavashi, a new island resort in the “Wow Atoll” in Maldives.

According to a press statement by Iris Reps, Nooe Maldives Kunaavashi is an arm of the Sydney-headquartered La Vie Hotels and Resorts and offers 72 villas spread across 3 hectares. Among these, 38 overwater villas feature private plunge pools, expansive deck areas and scenic views of the Vaavu Atoll.

It says that the resort is 75 minutes from Male city and international airport by speed boat or 25 minutes by seaplane and offers easy access to luxury and tranquility.

Mohamed Mauroof Mattey, General Manager Nooe Maldives Kunaavashi, underscores the strategic choice of Iris Reps as Sales and Marketing representation for Nooe. He says that their proven industry expertise and deep understanding of the Indian market, expressing confidence in their ability to elevate Noee’s visibility. Bond emphasises the shared commitment to exceptional guest experiences and anticipates a fruitful partnership that will drive Nooe’s success in the Maldives.

“The Maldives has always been known as a bucket list destination for travelers across the globe, so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone dreams of visiting. We are confident in our strategy to position Nooe as the epitome of luxury and relaxation, targeting discerning travellers seeking a unique and unforgettable experience in the Maldives,’’ says Alefiya Singh, Founder and Director of Iris Reps.