To enhance its visibility in the Indian market, Sea Cliff Resort & Spa, a luxury hotel in Zanzibar has signed IRIS Reps as its representative in the Indian market.

Marketing representation firm IRIS Reps has announced that it has signed a deal to represent Sea Cliff Resort & Spa, a luxury property located in the Tanzanian island of Zanzibar.

In a press statement, IRIS Reps says that the addition of Sea Cliff Resort to its portfolio closely follows the resort’s recent victory at the 2023 World Luxury Awards, where it received recognition for its exceptional hospitality and service excellence.

The statement adds that the recognition underscores the resort’s commitment to providing exceptional experiences for families, couples and spa enthusiasts.

With wins in prestigious categories such as Luxury Family Resort, Luxury Honeymoon Resort, and Luxury Seaside Resort, Sea Cliff continues to set the standard for luxury hospitality, reads the statement.

‘‘Zanzibar continues to attract travelers eager to discover the breathtaking beaches of the Indian Ocean and Africa, as well as the historic streets of Stone Town,’’ says Patrick Beck, General Manager of Sea Cliff Resort & Spa, expressing his enthusiasm for entering the Indian market, recognising its immense potential.

‘‘We are incredibly optimistic about the potential of this exceptional property. Our team is committed to leveraging innovative marketing strategies to promote Sea Cliff Resort & Spa and enhance its visibility in key markets,’’ says Alefiya Singh, Director of IRIS Reps.

Singh also emphasises IRIS Reps’ dedication to fostering mutually beneficial partnerships and driving growth for its clients. The statement adds that the resort is affiliated with Preferred Hotels & Resorts and offers a range of luxurious accommodations and world-class amenities. From its private beach to the renowned Zuri Rituals Spa, Sea Cliff offers a diverse range of activities such as golf, horse riding, tennis, water sports, squash, a kids club and a mini-golf.