Generation Z prefers travel destinations that promote diversity and equality
Booking platform for trains, buses and flights for the United Kingdom and Europe Omio has collated a ranking of the most exciting cities for Generation Z in 2024.
According to Omio, the list is based on a comprehensive study of 100 cities in 40 countries worldwide, considering 10 relevant criteria, requirements and interests that are particularly important to the young generation of travellers.
It says that Generation Z prefers travel destinations that promote diversity and equality, with high acceptance for LGBTQ+ and gender equality. They demand fast mobile internet connections, digital payment options, and environmentally friendly, affordable public transportation.
Culinary diversity is essential for young foodies, especially vegetarian and vegan options. Live concerts and eSports events are much more popular than museums and monuments. Thus, top concerts by favorite artists and bands or unique gaming experiences become ideal reasons for a city trip, says Omio.
Seoul wins Gen Z hearts
Seoul wins Gen Z hearts as top preferred destination
Seoul entices travellers with K-Pop, affordable prices & a lively gaming scene. Seoul in South Korea is the ultimate travel destination for Generation Z. The city entices with K-Pop, affordable prices, and a lively gaming scene. A metro ticket costs approximately USD 0.96, and a fast-food combo is about USD 6.01. In Seoul, Gen Z experiences high-speed internet, widespread mobile payment options and a rich culinary diversity with at least 181 vegetarian or vegan top food spots. The city excels in innovation and zeitgeist, making it the best choice for the current desires of young travellers.
Europe’s Leader for Gen Z Travellers: London
London ranks second on Omio survey
London is considered the ultimate travel destination for Generation Z in Europe, according to Omio. The city offers thrilling live concerts, trendy culinary hotspots and some of the largest gaming events in the world, including EGX London and the London Games Festival. Mobile and contactless payments with smartphones are uncomplicated and widespread in London, whether for bubble tea or subway tickets.
Dubai is the TikTok Favourite
Dubai is a social media sensation
With over 74 billion views, Omio says no city is as popular on TikTok as Dubai in the United Arab Emirates. The city is the favourite on the social network for Generation Z, leaving dream cities of older generations like New York City with 39 billion views or Paris with 44 billion views far behind.
Queers are safe in Copenhagen, Vancouver, Geneva & Lisbon
Trendy gay & queer neighbourhoods for partying & meeting like-minded people is a priority for Gen Z LGBTQ+ travellers
For queer travellers, safety, acceptance and freedom are essential, the statement says. Young queers have fewer worries in countries like Denmark, Canada, Switzerland or Portugal. Cities like Copenhagen, Vancouver, Geneva and Lisbon are among the safer cities for LGBTQ+ individuals, with trendy gay and queer neighborhoods for partying and meeting like-minded people.
Los Angeles, London, Berlin: Gaming Hubs
Los Angeles is the top destination for e-sports fans
Gaming is indispensable for Generation Z. In a highly connected world of multiplayer online games, e-sports events provide the opportunity to play favourite games live and with others. Los Angeles is the top destination for e-sports fans with at least 18 major tournaments. In Europe, London and Berlin are the hotspots for gamers, with about 14 events in London and about 11 major events in Berlin, including League of Legends Championships and Dota 2 Major Tournaments. Omio says gamers here can indulge in their passion for games and share it with the community.
