In association with Busan Tourism Organisation and 10 Korean Destination Management Companies, Korea Tourism Organisation recently conducted roadshows in Bengaluru and Mumbai.

The Korea Tourism Organisation (KTO) recently concluded a series of roadshows in Bengaluru and Mumbai. In a press statement, KTO says that these events brought together Indian travel professionals with a delegation including the Busan Tourism Organisation (BTO) and 10 Korean Destination Management Companies (DMCs). A high-level delegation from the KTO headquarters also actively participated in the roadshows to demonstrate its commitment to the Indian market.

The evenings boasted performances by a South Korean group that captivated audiences with a blend of beatboxing, B-boying and a live cooking battle, says the statement.

“We are thrilled by the enthusiastic response at our recent roadshows in Bengaluru and Mumbai. The productive interactions between Indian travel professionals and our Korean delegation were a highlight. This direct engagement strengthens partnerships within the MICE sector and the broader Indian travel industry, laying the groundwork to achieve our ambitious target of attracting 20,000 MICE delegates from India in 2024,” says Chang Wook Jung, Executive Director, MICE, Korea Tourism Organisation.

“The engrossing cultural exchange, including the phenomenal performances, resonated deeply with the audience. Building on this success, we eagerly anticipate welcoming even more Indian travellers to explore the wonders of Korea,” adds Jung.

“We are energised by the momentum in India! With a record-breaking target of welcoming 200,000 Indian travellers this year, the recent roadshows were a resounding success. We are confident that by showcasing the diverse experiences Korea offers, from fascinating cultural performances to exciting leisure and MICE opportunities, we can achieve this ambitious goal,” says Myong Kil Yun, Regional Director, India and SAARC countries, Korea Tourism Organisation (KTO).