“Hong Kong Incentive Playbook” featuring more than 100 Hong Kong experiences
Hong Kong Tourism Board (HKTB) recently hosted the largest ever trade familiarisation trip for meeting and incentive travel agents, which attracted about 110 trade partners from key markets such as mainland China, Southeast Asia, South Korea and India to Hong Kong.
According to a press statement by HKTB, it has rolled out a brand new “Hong Kong Incentive Playbook” featuring more than 100 Hong Kong experiences so they can create more innovative tourism products to bring in more visitors to Hong Kong.
The participating trade partners experienced first-hand the activities introduced in the playbook and got a deeper understanding of Hong Kong’s rich and diverse tourism assets for meeting and incentive travel.
The statement adds that HKTB received about 110 trade representatives of M&I travel from the mainland China, Singapore, Malaysia, Thailand, the Philippines, Indonesia, South Korea and India in a familiarisation trip to enjoy Hong Kong’s appeal in person. HKTB also arranged different in-depth tourism experiences to trade partners according to different travel needs and interests of their respective markets.
The statement adds that the playbook consolidates over 100 novel and unique tourism experiences and group activities for meeting and incentive travellers, such as Chinese ink painting, traditional Taichi class, forest bathing, kayaking, and many more. These wide-ranging experiences were added to provide the trade with ample inspirations to create fun-filled itineraries in Hong Kong for their meeting and incentive visitors.
Dane Cheng
“Over the past year, Hong Kong’s meeting and incentive (M and I) travel tourism showed a robust recovery. In 2023, among the 1.3 million overnight meetings, incentives, conferences and exhibitions (MICE) arrivals, more than 60 pc are M&I visitors, who not only have higher spender power but also attach greater importance the quality of travels. Hong Kong’s diverse tourism resources with quality and efficient trade services make it an ideal choice for M&I travel. HKTB hosted the largest ever trade event for M&I travel in Hong Kong connecting the mainland and overseas travel agents with local travel trade to maintain close partnership and to create business opportunities,” says Dane Cheng, HKTB Executive Director.
Aoyan Adhya
“Hong Kong is never boring even in its dark. The shopping experience, evening activities and the wide range of exciting attractions also make the city an ideal destination for incentive travels for corporate clients,” says Aoyan Adhya, Associate President (MICE) of Thomas Cook (India).
Through the “Hong Kong Incentive Playbook Launch and Top Agents Celebration” HKTB says it aimed to connect the travel agents from various source markets with the local trade to explore potential partnership opportunities in the future, enhancing the knowledge of Hong Kong’s tourism asset in meeting and incentive travel for the trade from both Hong Kong and source markets.
“At the same time, HKTB is rolling out a new thematic guidebook for M&I groups with the city’s newest, trendiest and most popular travel experiences to inspire travellers to plan itineraries with uniqueness and surprise. HKTB also encourages our trade partners to first experience these activities in person so that they can include them in the itineraries when creating products for their clients, promoting Hong Kong as the top incentive destination,’’ adds Cheng.
