Online travel agency Travelwings ties up with travel technology firm Holibob to allow the former to sell tours and activities experiences using the Holibob Experiences Marketing Platform.

Holibob, a provider of tours and experiences technology to online travel sellers and tourism boards, has today confirmed a partnership with Travelwings, the Dubai-based online tourism brand that excels in delivering unique travel experiences.

According to a press statement by Holibob, through this partnership with Travelwings it will for the first time begin to sell tours and activities experiences using the Holibob Experiences Marketing Platform.

Holibob says its technology will seamlessly integrate experiences into Travelwings’ existing offerings of flights and hotels, enhancing the user experience.

It adds that with Travelwings it aims to ensure personalised recommendations are delivered at crucial touchpoints in a travellers journey, especially when travellers are in-destination, enriching their travel experience.

“I am super excited to build on our existing technology-focused relationships in the Middle East by now working with one of the Middle East’s leading consumer travel brands. We look forward to helping Travelwings drive ancillary revenue from their existing audience, by reaching the right customer, with the right product, at the right time and place. And watch this space for more news soon as we help destinations and brands across the Middle East develop next-generation infrastructure for their burgeoning tourism businesses,” says Craig Everett, CEO of Holibob.

“As in-destination tours and activities experiences become the driving force behind trips for more and more travellers we felt we owed it to our customers to integrate experiences into the booking journey. Holibob has the most innovative technology and incomparable knowledge of how to seamlessly add these important ancillaries into the booking flow. We are very excited by this new phase for our business,” says Albert Fernando, CEO of Travelwings.