Maldives Tourism campaign bags award for Think Strawberries

Silver sands of Maldives fetches silver
2022-04-22
/
/ New Delhi
Maldives Tourism campaign bags award for Think Strawberries

Think Strawberries is a boutique media and marketing consultancy specialising in destination representation in the international travel sector

Public relations firm Think Strawberries bags Silver at IPRCCA’21 for best use of PR for Maldives Tourism.
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Think Strawberries, an Indian destination consulting and representation company and the representative partner of Maldives Marketing and Public Relations Corporation (MMPRC) in the region, has bagged the Silver medal for its PR efforts towards building tourism for Maldives at the prestigious India PR & Corporate Communication Awards 2021 (IPRCCA).

Conducted by Exchange4Media Group, IPRCCA is one of the most prominent annual awards recognising the contribution and success of organisations, consultancies, individuals and teams from the PR and corporate communications industry who have achieved extraordinary success from innovative and effective use of PR and communication practices across multiple categories. The 12th edition of the awards was held at Hotel Hyatt Regency, New Delhi on April 8, 2022.

“Over the past few years, we have really accelerated our market penetration within India through various channels. Our approach towards PR and communications is to combine the incisiveness of in-depth market research with the creativity of the best engagement strategies to help us connect with our Indian consumers through different formats and mediums. It is a matter of great pride that our PR representative for India, Think Strawberries, has been recognised at such a prestigious platform for their contribution towards this pursuit,” says Thoyyib Mohamed, CEO and MD, MMPRC, congratulating the Think Strawberries team.

IPRCCA is one of the most prominent annual awards recognising the contribution and success of organisations, consultancies, individuals and teams from the PR and corporate communications industry

“In one of the toughest years we have faced, this award definitely acts like a huge propeller. It is commendable to note how the team adapted to the challenges posed by the new normal and found innovative ways to promote Maldives. We have put in a lot of hard work and we are very proud of these efforts being recognised. I would like to thank our clients for their continued faith in us, and our teams for always pushing boundaries and moving people with their work,” says Munnmunn Marwah, COO, Think Strawberries.

“It is an honour for Think Strawberries to be awarded at such a prestigious platform amidst wide competition from several competent contenders. Our approach to PR and communication is driven first and foremost by innovation, followed by creative expression, consumer relatability and visible impact. This recognition reaffirms the team’s passion and commitment to excel in our endeavour to build and sustain the desirability for our client Maldives,” adds Yamini Singh, VP-PR & Media, Think Strawberries.

Think Strawberries was honoured for undertaking strategic and goal-oriented PR and communications activities which led to India climbing the ladder and becoming the number one source market for Maldives, not just in 2020 but also in 2021. The jury that comprised some of the most experienced corporate stalwarts from organisations like Tata, Ford, Canon, MakeMyTrip, Jaguar Group and the Oberoi Group, went through rigorous rounds of judging and sifted through over 350 entries to select the winning campaigns based on innovation, concept, execution and impact.

Founded in 2010, Think Strawberries is a boutique media and marketing consultancy specialising in destination representation in the international travel sector. It has worked with some of the most prestigious tourism brands over the years including Disneyland Paris, Turismo de Portugal, Jordan Tourism Board, Sharjah Tourism, Maldives Tourism, among many others. It has also promoted world-class entertainment attractions including Ferrari World Abu Dhabi, Ski Dubai, iFLY Dubai, Lido de Paris, and more.

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