Keen to tap on the burgeoning potential of the Indian market, the Singapore Tourism Board has announced a strategic alliance with Online Travel Agency MakeMyTrip.

Singapore Tourism Board (STB), the national destination organisation of the South East Asian City-State and Online Travel Agency MakeMyTrip have signed a Memorandum of Understanding (MOU) to promote Singapore as a key destination to Indian travellers. 

The year-long partnership is the first such collaboration between the two organisations. 

In a press statement, MakeMyTrip says that under the MOU, along with STB it will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024. 

The statement adds that STB will also tap into MakeMyTrip’s market understanding and insights to curate unique travel holiday packages targeting consumers in India. 

“We are delighted to commence this journey with MakeMyTrip under our first-ever MOU with an online travel platform in India. Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors,’’ says Melissa Ow, Chief Executive, Singapore Tourism Board.

The statement adds that India is one of the top five markets for Singapore tourism, with the City-State welcoming over 1 million Indian visitors in 2023.

“Singapore was one of the top three searched international destinations on our platform last year, advancing from fifth place in 2022. The widespread interest for this destination from across India underscores its appeal. With ongoing initiatives that refresh its offerings, seamless travel access, and amenities tailored to Indian preferences, Singapore holds significant potential to capture continued interest of more Indian travellers. We are excited to team up with STB and bridge the Indian travellers’ preferences with an impactful showcase of Singapore’s allure,” says Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip.

The statement adds that Indian travellers enjoy good connectivity to Singapore, with 17 cities in India having direct flight connections while its vibrant mix of attractions and experiences appeal to a wide range of Indian travellers.