With an aim to promote itself as a top destination in the Indian market, Oman Tourism has appointed Buzz Travel Marketing as its Indian representative.

After a two-year hiatus following the epidemic of Covid-19 pandemic, the Ministry of Heritage and Tourism of the Sultanate of Oman has resumed its activities in India with an aim to start promotional strategies targeting the entire spectrum of tourism stakeholders like tours operators, media, and Indian consumers. The Ministry will oversee the development and promotion of tourism in the Sultanate under the direction of Salem bin Mohammed Al Mahrouqi, the new Minister for Tourism.

As part of its revival in India, Oman Tourism has appointed Buzz Travel Marketing India as its new Indian representative. In a press release, the tourism authority says that the alliance is expected to increase the destination’s reach in India. Through its extensive network and dynamic team of professionals, Buzz Travel Marketing India will ensure that Oman’s diverse tourist attractions reach every Indian travellers, adds the press release.

The organisation’s marketing initiatives for Oman will be positioned to meet the needs and developments that have shaped travel demand in recent years, such as the preference for large spaces, seeking experiences in harmony with nature, and connecting with the locals and its culture, it adds.

With over 25 years of tourism business expertise, Buzz Travel Marketing India is one of India’s leading travel representation companies.

‘‘Ministry of Heritage and Tourism is happy to re-enter the Indian market and is looking forward to growing business with Buzz, since India is one of our most fruitful markets for Oman. The Vision 2040 of the Ministry of Heritage and Tourism is to position Oman to be all-year-round top-of-mind destination for culture-lovers, experience seekers, travellers passionate about adventure, and MICE, attracting more than 5 million international tourists annually with a high yield, travelling to the Sultanate to discover extraordinary one-of-a-kind experiences based on the country’s unique features,’’ says Saada Al Harthi, Director of Business Development, Ministry of Heritage and Tourism.