As part of its effort to enhance the footfall of tourists from India, Kazakhstan in Central Asia has opened its first international office in Delhi and appointed Salvia Promoters as its representative in the Indian market.

In a move underlining the significance of the rapidly growing Indian outbound tourism market, Kazakh Tourism has opened its first international office and appointed a representative in the Indian market.

According to a press statement, Kairat Sadvakassov, the Chairman of Kazakh Tourism, participated in the opening ceremony of South Asia’s largest international tourism exhibition, SATTE. 

The statement adds that as part of the exhibition, a representative for Kazakh Tourism in the Indian market was appointed and Sadvakassov awarded the corresponding certificate to Prashant Chaudhary, the head of Salvia Promoters, a tourism marketing and promotion company that specialises in promoting the markets of Central Asia and Russia in India.

The statement adds that over the years, Salvia has represented several cities and countries of our region as a visa center and promotion office.

‘‘For Kazakhstan’s tourism, this is a new step in international promotion. We are pleased that in India, one of the most promising outbound tourism markets in the world, we now have our representative. We plan to scale this experience to our other target markets,’’ says Sadvakassov.

‘‘I am honoured to represent Kazakhstan Tourism in India.  Kazakhstan is the world’s largest landlocked country with diverse landscapes, lively city life and rich archaeological history. With visa-free travel for Indian passport holders, and three airline options having direct flights from Delhi as well Mumbai to Almaty, Kazakhstan offers to be a great short haul destination for Indian travellers. Other than Almaty, Indian travelers are now also travelling to Astana, Shymkent, which just comes to show of the untapped enormous potential Kazakhstan holds,’’ says Chaudhary.

The statement adds that the agreement between Kazakh Tourism and Salvia Promoters stipulates cooperation aimed at attracting tourist groups from India to Kazakhstan, as well as representing the interests of Kazakh Tourism in this significant outbound tourism market.

The statement adds that Chaudhary has over 20 years of experience in promoting and marketing territories. He is a graduate of the Tashkent State Technical University and is fluent in Russian. It adds that Salvia Promoters annually organises the arrival of Indian journalists to all its partner destinations. This, in turn, ensures significant coverage in leading Indian newspapers and travel-themed magazines.

The first joint activity was participation in the SATTE exhibition and the upcoming organisation of Indian travel journalists’ visit to Kazakhstan in the first half of this year.

According to experts, by 2026, the Indian outbound tourism market is expected to reach more than 50 million tourists. Meanwhile, Prashant Chaudhary notes that by 2026, Kazakhstan could potentially be hosting up to 500,000 Indian tourists annually.