In an effort to promote its Northern Province and especially Jaffna and the areas around it, Sri Lanka Tourism will organise first Jaffna MICE Expo this October.

As part of its efforts to diversify the tourism offering and bring new destinations on the global tourism map, Sri Lanka will be showcasing its Northern Province to international visitors for the first time in decades with the organisation of the first international tourism event in Jaffna, the capital city of the province.

According to a press statement by Sri Lanka Convention Bureau, the inaugural Jaffna MICE Expo 2023 will be held from October 19-23 at the Jetwing Jaffna and The Thinnai Hotel in Jaffna.

The statement adds that the Jaffna Mice Expo 2023 will consist of several business sessions and discussions, besides a familiarisation trip of Jaffna.

SLCB says the event will consist of a fully hosted buyer programme open to South Indian travel professionals and media personnels. It says that it will be inviting 40 MICE buyers and five media personnels as fully hosted invitees from South India.

The fully hosted buyer package will include return air ticket from Chennai to Jaffna, three nights accommodation including all meals and participation in all activities organised as part of the event.