SriLankan Airlines says that it has tried to capture Sri Lanka's vibrant north, its architecture, cultural characteristics and quintessential flavours of its culinary features through this campaign
SriLankan Airlines, the national carrier and Oneworld airline alliance member, has launched its latest campaign, The Colours of Jaffna as a prime promotor of the country’s tourism.
In a press statement, the airline says that it has tried to capture Sri Lanka’s vibrant north, its architecture, cultural characteristics and quintessential flavours of its culinary features through this campaign to invite travellers to embark on an immersive experience.
Complementing the promotional drive, SriLankan Airlines’ leisure arm, SriLankan Holidays has introduced a series of holiday packages that it says covers the best of Jaffna, with Jetwing Hotels as the exclusive hospitality partner.
Centring it around Nallur Kandaswamy Festival, the national festival that spans the longest duration of about 25 days which is currently underway, the airline says that through this campaign, it is officially inviting people to visit Jaffna and experience the city in its most glorious and vibrant form.
The airline has launched the campaign with a video that unveils the appeal of Jaffna, which will be followed by a series of posts and a fun quiz, raising awareness on Jaffna’s various attractions.
