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January 06, 2024 VOL. VI Number 1
About
India Outbound Magazine
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India Outbound, a brand of Media India Group, is India’s only B2B travel media platform, that encompasses a print magazine, a website, an online TV channel and dynamic social media platforms, entirely dedicated to the promotion of foreign destinations and products in India. India Outbound is a niche platform not just for tourism destinations and products to promote themselves to the Indian travel industry, but also for decision makers to build/change their strategy in a context where the Indian outbound market is not only growing but changing with new dynamics. India Outbound brings to you the latest trends of the market with in depth analysis.

Like Sri Lanka, SriLankan Airlines is all
about outdoors & nature

Like every year since 2017, in 2023, too, SriLankan Airlines continued as a Title Sponsor of the Nike Melbourne Marathon Festival, one of the largest sporting events in Australia, that saw the participation of over 45,000 people recently. In an interview with India Outbound, Saminda Perera, Head of Marketing, SriLankan Airlines, says that supporting endurance events like the marathon, gives greater visibility to the airline, not just among Australians but also the sizeable Sri Lankan and Indian diaspora.

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Mohamed Bassam Adam appointed Deputy Managing Director of MMPRC

With over 20 years of experience in the field, travel professional Mohamed Bassam Adam has been appointed Deputy Managing Director of the Maldives Marketing and Public Relations Corporation (MMPRC).

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Focus on longer campaigns, Tier II cities: Markus Tan, Regional Director, STB India

After over seven years, Singapore Tourism Board in India has seen a change at the helm as Regional Director G B Srithar gives way to Markus Tan who takes charge of the India, Middle East, South Asia and African markets from January 1, 2024. To introduce Tan to the Indian market, Srithar organised a series of meetings with travel trade in Delhi and other cities in India. In an interview with India Outbound, Srithar reviews how the Indian market has evolved under his watch and Tan tells India Outbound about his own vision for developing the market further.After over seven years, Singapore Tourism Board in India has seen a change at the helm as Regional Director G B Srithar gives way to Markus Tan who takes charge of the India, Middle East, South Asia and African markets from January 1, 2024. To introduce Tan to the Indian market, Srithar organised a series of meetings with travel trade in Delhi and other cities in India. In an interview with India Outbound, Srithar reviews how the Indian market has evolved under his watch and Tan tells India Outbound about his own vision for developing the market further.

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For the love of a locale

Though most of the films are still shot on sets and even when they go out to shoot, most filmmakers are happy to go to different locations as demanded by the flow of the story. However, some filmmakers have become strongly connected with one destination or location that serves as their muse. India Outbound explores some of these filmmakers and their destinations.

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Kairat Sadvakassov named Chairman of Kazakh Tourism National Company

The government of Kazakhstan has appointed Kairat Sadvakassov as Chairman of Kazakh National Tourism JSC with effect from December 29. Sadvakassov will launch several initiatives, including India-friendly and China-friendly measures, to boost tourism to the Central Asian nation.

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Global air ticket prices forecast to fall
below 2019 levels in 2024

After three years of extraordinarily high prices for air travel, a report suggests that ticket prices are declining and set to fall below 2019 levels in 2024.

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Hong Kong reports over 220,000 visitor arrivals on New Year’s Eve
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Ras Al Khaimah New Year celebrations set 2 Guinness records
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Sting is highlight of New Year’s Eve celebrations at Atlantis, the Palm
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Investors commit USD 278 million to Tanzanian wildlife projects
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India Outbound is a publication of Media India Group