To expand its brand awareness in India, Pemako, a new luxury hospitality group in Bhutan has appointed THRS as its representative for PR and social media management.

Pemako has appointed Travel Hospitality and Representation Services (THR) as the Public Relations and Social Media representative to promote their iconic luxury hotels located in the Kingdom of Bhutan. 

Pemako, a recently launched luxury hospitality group comprising of carefully curated hotels located in Thimphu and Punakha. Each property, set amongst magnificent natural surroundings, is beautifully infused with traditional Bhutanese essence, reflected across their unique design, palatable culinary offerings and warm hospitality. The brand truly celebrates the grandeur of Bhutan, known as the land of thunder dragon unifying rich heritage, culture and present-day resplendence. 

According to a press statement, currently, it has two hotels under the brand, one each in the capital Thimphu and Punakha. While Pemako Thimphu is set in the heart of the capital city with close proximity from the centre and a 45 minutes drive from Paro International Airport. The 66 stunning rooms in vibrant colours, multiple dining options, and breath-taking views of the mountains are at the core of this newly rebranded hotel along with wellness experiences. 

The statement adds that Pemako Punakha is a collection of 21 luxury tented pool villas, supreme dining venues, a spa inspired by Sowa Rigpa, the traditional Bhutanese medicine, all in an enchanting rustic setting. Located on the banks of Mo chu river, the property is a unique culmination of heritage and nature, a drive of just over 3.5 from the airport. 

“The brand Pemako is inspired by the remote Himalayan Sanctuary (Beyul). As we are ready to showcase majestic Bhutan to the world, we are pleased to join hands with THRS, a leading representation company in the region specialising in luxury hospitality to handle social media and India Public Relations for us. With their expertise in communications strategy, marketing, and alliances, we aim to build and strengthen our visibility, and invite guests to discover this wonderful country with us,” says Christiane Doris Wasfy, General Manager, Pemako.

“Offering a variety of landscapes – Bhutan is set amongst one of the world’s most beautiful mountains, magnificent valleys and an array of flora and fauna. The country opened its doors for us a year ago and the awe-inspiring architecture along with extraordinary beliefs and traditional heritage are all waiting to be discovered. Pemako is exceptional in its distinct offerings across nature, culture and gastronomy – perfect for discerning Indian travellers. With our expertise in brand public relations and social media impact for the luxury hospitality and tourism sector, we are absolutely delighted to introduce the brand and their hotels in the Indian market,” says Yeishan Goel, Group CEO, THRS.