Global hospitality player BWH Hotels has signed a Master Franchisee agreement with Sorrel Hospitality in order to expand its presence in key South Asian countries like India, Bangladesh and Sri Lanka.

BWH Hotels, a prominent global player in the hospitality industry has tied up with Sorrel Hospitality, its Master Franchisee in South Asia, in order to strengthen its footprint in India, Bangladesh, Sri Lanka and other countries in the region.

The agreement was announced at a press conference held in New Delhi and which was attended by the senior leadership team of BWH Hotels, including its Chairman Phil Payne, President & Chief Executive Officer Larry Cuculic, President of International Operations and of World Hotels Ron Pohl and Chief Operating Officer (India, Sri Lanka & Bangladesh) Atul Jain.

The hotel group has launched a focussed initiative to strengthen the regional presence of World Hotels, that was acquired by BWH Hotels in 2019.

“With a dedicated focus on enhancing the presence of World Hotels in India, Bangladesh, and Sri Lanka, we are committed to elevating the standards of luxury accommodation and guest satisfaction. This move, fueled by the landmark acquisition of World Hotels in 2019, underscores BWH Hotels’ unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia,’’ says Cuculic. 

“I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey. Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market,” says Pohl.

‘‘We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh & Sri Lanka. These countries hold immense potential in the luxury hospitality sector and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region,’’ says Jain.

BWH Hotels says its network encompasses approximately 4,300 hotels across diverse chain scale segments, spanning over 100 countries and territories globally.