WTTC and GSTC will work together to promote sustainability in the global hotel industry by promoting a common standard.

The World Travel and Tourism Council (WTTC) and the Global Sustainable Tourism Council (GSTC) have announced a partnership whereby the two organisations will be aligning with each other to establish a structured framework for hotel sustainability, leading to GSTC Certification.

According to a press statement, the partnership endorses the existing WTTC Hotel Sustainability Basics whilst paving the way for a stepped progression toward GSTC Certification for sustainable hotels.

The statement adds that in an era where sustainability is paramount, WTTC and GSTC are joining forces to send a potent message to the market regarding the coherence and collaboration in the travel and tourism sector.

The three-stage framework for hotel sustainability will now see the integration between the WTTC Hotel Sustainability Basics verification and GSTC Certification, designed to support hotels in their pathway towards full sustainability.

“Collaborating with an esteemed body like GSTC reinforces our dedication to leading the industry towards a more sustainable future. It’s imperative that we work with key global players like GSTC to drive change, set benchmarks, and inspire others to follow. With members spanning across the world, GSTC’s rigorous accreditation program not only elevates our initiative but also ensures that the hospitality sector worldwide moves toward a unified vision of sustainability,” says Julia Simpson, WTTC President and CEO.

“WTTC Hotel Sustainability Basics is a finely crafted entry level for hotels of any size and type to begin their journey to sustainable practices. GSTC’s certification by GSTC-accredited certification bodies is recognised widely as the gold standard in certification of sustainable hotels, with the highest levels of assurance that exists. Today’s announcement of the combined pathway provides clarity for beginning and for continuous improvement. Stages must be just that, stages, and not levels to reach and stay in place,” says Randy Durband, CEO of GSTC.

The statement adds that WTTC Hotel Sustainability Basics are already accessible to the industry, and the next phase in collaboration with GSTC is scheduled to launch in 2024.

This will provide the crucial stepping stone between WTTC Hotel Sustainability Basics, a three-year programme, and GSTC’s rigorous certification, ensuring a gradual yet comprehensive progression towards sustainability in hospitality.