Bringing together wellness enthusiasts from all over the world, International Wellness Tourism Expo (iWT) boasted of a ‘resounding success’ at its recently concluded pilot show.

The pilot event by RX Japan, the International Wellness Tourism Expo (iWT) concluded successfully highlighting the increasing influence of wellness tourism around the world.

In a press statement, the organisers of the show say that the event which was hosted at Tokyo Big Sight in May, included over 200 local and international exhibitors who showcased the latest innovations and solutions in the realm of wellness. They say that visitors were treated to a diverse range of zones dedicated to nature activities, hot springs, medical tourism, ‘workcation’ and team building which provided ample opportunities to explore and engage.

The seminar programme at iWT was a major highlight, featuring 10 industry experts who shared insights on the potential of wellness tourism. From workcation recommendations to the development of enticing travel products and strategies for boosting the tourism industry, attendees gained valuable knowledge from these esteemed speakers, according to the organisers.

The statement says that iWT offered exclusive services, including interpreter, mapping and matchmaking services, ensuring a seamless and convenient experience for all participants.

According to the statement, the attendees could gain a more comprehensive exploration of the thriving wellness tourism industry through the show, offering them an opportunity to discover venues that epitomise the essence of wellness experiences, characterised by tranquillity, rejuvenation, and solace.

iWT is already gearing up for its next edition, the organisers say, adding that the next event will feature an addition: the 1st Tourism Marketing Expo. This concurrent show will spotlight remarkable products and services encompassing tourism DX, inbound measures, labour shortage solutions, high-added-value solutions, and promotion services for travellers. The statement says that both events are scheduled to be held from May 8–10, 2024, at Tokyo Big Sight.