The sector is expected to grow rapidly as a result of rising demand
A study by global consultancy Fact.MR states that the international wellness tourism market is forecast to increase from a valuation of USD 880 billion in 2023 to USD 2.3 trillion by the end of 2033. According to the study, travellers partake in secondary tourism activities when wellbeing is not their primary goal. Secondary tourism blends leisure or business travel with healthful pursuits, spa treatments, and memorable experiences.
Wellness tourism involves the concept of travelling with the objective to preserve or improve one’s health. It is a lifestyle that entails multiple journeys to improve and maintain one’s well-being with the aim to emphasise real experiences and promote the objectives of healthy living. People’s physical and mental wellbeing are enhanced through wellness tourism.
The study says that an increasing desire to preserve health through diverse psychological, spiritual, and physical activities has led to a surge in the popularity of spa therapies and calming treatments. The sector is expected to grow rapidly as a result of rising demand for resurrecting practices like meditation and exercise, as well as reviving conventional therapies and health-promoting foods. Businesses are providing their staff with advantages like paid time off and reimbursement for various trips, which is expected to entice customers to spend money on wellness tourism. These factors will probably have a favourable effect on market growth.
The study adds that new technical developments are the key trends gaining popularity in the wellness tourism industry. Major wellness tourism companies are focusing on implementing the latest innovations in order to preserve their position in the industry. To attract more customers, top businesses are expanding their geographic reach.
The study cites the example of Aman Spa launched Amanpuri in 2019, a wellness centre with a hospital attached in Thailand. The various development strategies employed by various market participants boost competition and significantly support the expansion of the wellness tourism sector.
It goes on to say that in April 2021, the Atmantan Wellness Center started offering wellness tourism and introduced Atmantan Naturals. This wellness facility cultivates natural herbal supplements with remarkable effectiveness and provides disease-reversal therapies. With the aid of telehealth portals, a person has access to a variety of virtual consultations with a variety of doctors and clinicians at any time.
