Ranking fourth in terms of overall spends and 6th in number of visitors to the United States, India is a very important market for Brand USA, the destination marketing organisation of the US, Staci Mellman, Senior Vice President, Integrated Marketing for Brand USA tells India Outbound. She adds that most Indian visitors are attracted by nature and outdoors of the USA, while luxury and culture are also key attractions for them. Mellman says that with a number of key events and anniversaries lined up, the next few years would bring a lot of excitement for the visitors, especially for the Indian travellers.