UK’s greatest sporting city, Manchester, became a household name in India during the Cricket World Cup earlier this year thanks to the India-Pakistan match. One of the most visited cities of the United Kingdom, Manchester offers a platter of culture, heritage, sports, luxury as well as a gastronomic feast to the tourists. Marketing Manchester, the destination’s marketing organisation, says it wants to build on the momentum of the world cup to attract more Indian tourists.

In an exclusive interview with MIG TV, Sheona Southern, managing director, talks about the strategy to attract Indian tourists and the various opportunities for them in Manchester. Visit Manchester