The 2024 awards included six categories, with gold and silver winners
The winners of the prestigious World Travel Market Africa (WTMA) Responsible Tourism Awards were announced at Africa Travel Week 2024 in Cape Town in South Africa.
Bangu Masisi
According to a press statement issued by the organisers, Bangu Masisi of Transfrontier Parks Destinations revealed the honourees, celebrating businesses and initiatives that are making a positive impact through responsible tourism practices.
“These awards are integral to WTM Africa‘s responsible tourism programme, and spotlighting those that have truly made a difference is important for the encouragement of others to do the same,” says Masisi.
Harold Goodwin
The statement adds that Alderman James Vos opened the awards ceremony, congratulating the winners and emphasising the importance of sustainable business practices in the tourism industry. “When it comes to sustainable business practices, let’s keep pushing those boundaries,” says Vos.
The 2024 awards included six categories, with gold and silver winners presented with trophies created by Ngwenya Glass, five of eight global winners came from Africa in the Global Responsible Tourism Awards in 2023.
“Congratulations to the winners. I am also very excited about those acknowledged as ‘ones to watch’ in the awards. Those are often new ideas from new people, and it’s very exciting to see these businesses come to the fore,’’ says Harold Goodwin, WTM Africa’s responsible tourism advisor and one of the judges for the awards.
The statement adds that the winners of the World Travel Market Africa (WTMA) Responsible Tourism Awards 2024 are:
Nature Positive
Gold: Denis Private Island – Seychelles
Denis Private Island was recognised in the category, ‘Nature Positive’, for its holistic approach to sustainable tourism, which prioritises the restoration and conservation of the island’s natural habitats and wildlife. The eco-lodge’s operations fund this work and are driven by the owners’ deep commitment to the Seychelles’ environmental heritage.
Silver: !Khwa ttu San Culture and Education Centre, South Africa
One to Watch: HBD Príncipe, São Tomé and Príncipe
One to Watch: Plett Ocean, South Africa
Employing & Upskilling Local Communities
Gold: Grootbos Lodge & the Green Futures College – South Africa
The statement adds that Grootbos Foundation won a Responsible Tourism Award in the category ‘Employing & Upskilling Local Communities’ for leveraging tourism to drive sustainable development.
It says that funded by the business and donors, the foundation has provided training to over 200 graduates, entrepreneurship support to nearly 1,000 individuals, and empowered female biodiversity stewards. These initiatives demonstrate the foundation’s commitment to investing in local communities and conserving the unique fynbos ecosystem.
Silver: Save Wildlife, Uganda
One to Watch: Matoke Tours, Uganda
One to Watch HBD: Príncipe, São Tomé and Príncipe
Making Travel Inclusive
Gold: Warrior on Wheels Foundation, South Africa
The press statement goes on to add that in the category of ‘Making Travel Inclusive’, Warrior on Wheels won a Responsible Tourism Award for its work providing empowering sport and adventure experiences for children with disabilities, changing perceptions and bridging gaps between able-bodied and differently-abled communities. As a not-for-profit reliant on sponsorships and partnerships, Warrior on Wheels has hosted over 89 experiences for more than 100 families since its founding eight years ago.
One to Watch: Bontel Adventures, Kenya
Increasing Local Sourcing: Creating Shared Value
Gold: Okavango Gin
According to the press statement, Okavango Gin won a Responsible Tourism Award for its sustainable and community-focused practices in the category ‘Increasing Local Sourcing: Creating Shared Value’. The gin uses locally sourced ingredients, is distilled off-grid, and incorporates recycled materials, creating an authentic product that supports the local economy. The company’s innovative approach has driven 75 pc revenue growth and now employs six people directly, with additional jobs in the supply chain. The judges were impressed by how Okavango Gin captures the essence of the Okavango Delta while delivering a positive impact.
Silver: Muhabura Cultural Experience and Craft Centre, Uganda
What Are You Doing About Climate Change
Gold: Ecodrop, Zimbabwe
The statement adds that in the category ‘What Are You Doing About Climate Change’ Ecodrop won a Responsible Tourism Award for its innovative solution to eliminate single-use plastic bottles in Southern Africa’s tourism sector. Ecodrop provides reverse osmosis water dispensers and reusable bottles, removing over 72,000 plastic bottles at Victoria Falls in just ten months. The judges were impressed by Ecodrop’s scalable, destination-level system that reduces waste and petroleum demand, showcasing the viability of this model in tackling plastic pollution in tourism.
Silver: Century City Conference Centre, South Africa
One to Watch: Sunsail and The Moorings
Championing Cultural Diversity
Gold: Trip to Help, Kenya & Tanzania
In the category of ‘Championing Cultural Diversity’, Trip to Help, a travel agency in East and North Africa, won a responsible tourism award for its sustainable and ethical practices. The company’s mission is to ‘Travel Consciously, Sustainably and Fairly’, offering experiences that benefit local communities. Trip to Help ensures 80 pc of payments go directly to the local economy, and the people they work with earn a living wage. The company also supports over 3,000 children’s access to free education, including English lessons, in Maasai areas, contributing to its industry recognition.
Silver: Traditional African Homestays, South Africa
One to Watch: Come Make We Go, Nigeria
One to Watch: Cultural Oneness Festival Ghana
The Gold winners in the WTM Africa Responsible Tourism Awards being presented here now are automatically entered into the Sabre Global Responsible Tourism Awards.
