Sarova Hotels and Resorts, which operates numerous luxurious heritage hotels in Kenya and other African nations, has appointed Aviareps India as its sales and public relations representative in India to enhance its presence in the market.

According to a press statement by Aviareps, the firm will focus on crafting and implementing innovative multi-channel promotional strategies aimed at increasing tourism from India. 

It says that this strategic partnership marks a new chapter in Sarova’s expansion efforts, where it aims to nurture talent, fostering inclusivity and empower local communities through meaningful employment and skill development opportunities. 

The statement adds that Sarova’s sustainability efforts, encompassing responsible waste management, water conservation, and renewable energy use, are all focused on preserving Kenya’s breathtaking natural beauty for future generations.

Mita Vohra

“Reflecting on Sarova’s 50-year journey, our vision has always extended beyond exceptional customer service to creating a holistic, community-focused, and environmentally friendly support system. With Africa’s allure for Indian travellers, we eagerly anticipate welcoming more visitors from India to experience Africa‘s unique lifestyle and wildlife,” says Mita Vohra, Board Director of Sarova Hotels and Resorts.

“This growing connection reinforces our dedication, and I am excited to share our rich heritage and natural beauty with our esteemed guests from India. Our wonderful partnership with Aviareps India and its valuable support in this venture will be a great opportunity to align with our goals,” Vohra adds.

Ellona Pereira

“We at Aviareps India are delighted to represent Sarova Hotels and Resorts, a brand renowned for its exceptional African hospitality. Our strategic efforts will focus on redefining Sarova’s presence in the Indian market, tapping into India’s growing travel appetite. By leveraging our market expertise and extensive network, our team at Aviareps will drive bookings through strategic sales efforts, craft targeted marketing campaigns to attract Indian travellers, and enhance the brand through our effective public relations,” says Ellona Pereira, General Manager of Aviareps India.

“This partnership underscores our shared commitment to excellence and innovation in the hospitality industry. We look forward to a successful journey together, amplifying Sarova Hotels’ visibility and appeal in India,” Pereira adds.

Sarova Hotels and Resorts, established in 1974, operates nine properties across Kenya, including iconic properties like Sarova Stanley and Sarova Whitesands Beach Resort and Spa.