Sustainability is a key issue, both for travellers and trade fairs like WTM Africa
World Travel Market (WTM) Africa will focus on sustainable tourism more than ever at the upcoming edition from April 3 to 5 at the Cape Town International Convention Centre (CTICC), say the organisers. In view of this, the show has teamed up with the City of Cape Town, one of Africa’s leading responsible tourism destinations.
According to a press statement by the organisers, the key eco-initiatives at WTM Africa 2024 include continued collaboration with host venue, the CTICC, which operates with a stringent environmental policy and an environmental action plan. It has also introduced a WTM Africa app to reduce paper waste throughout the show.
Megan de Jager
“The expansion of our sector must go hand in hand with responsible choices to ensure its longevity and lasting impact on the world. This year, we are bringing it to the forefront, with heightened efforts in reducing our carbon footprint, minimising waste, and promoting accessible eco-friendly practices businesses at all levels can implement,” says Megan De Jager, Portfolio Director, Travel, Tourism at RX Africa.
The organisers say that the show is incorporating recyclable badges, reusable show bags and recycled PET plastic lanyards among other things as a part of its green initiative.
The statement adds that this year’s show will introduce the Sustainability Village, bringing together artisans and thought leaders to highlight responsible tourism in action, including Uthanda and Wild Survivors. Collaboration with All About Africa Founder, Melissa Foley to establish resources for attendees outlining actionable sustainable changes in their businesses.
Along with the Responsible Tourism Awards, spotlighting travel suppliers and their sustainability successes, WTM Africa 2024 organisers say they are partnering with several impactful initiatives. This includes Recycled Flip Flop Sculptures Studio (RFFSS), a Cape Town-based studio founded by Davis Ndungu that upcycles discarded flip flops into art.
“It’s time to challenge ourselves to think outside the box and explore new ways of inspiring greater accountability and local impact. We’re thrilled to announce that WTM Africa 2024 is set to be the most sustainable edition yet,” says De Jager.
The statement adds that Dunia Designs was selected to dress the show’s principal stage venue, the Inspire Theatre. “Based in Tanzania, Dunia Designs is an eco-conscious company dedicated to transforming waste into wonder by crafting unique, high-quality from recycled materials. By merging local craftsmanship with a commitment to green practices, we not only address deforestation, plastic waste management, and job creation but provide a cost-effective supply chain solution to the hospitality industry,” says Alexis Cronin, Founder, Dunia Designs.
