Travel app Wego has announced a partnership with the German National Tourist Office to promote Germany’s attractions to GCC travellers through personalised recommendations to travellers through data analytics and user feedback.

Wego, a travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the German National Tourist Office (GNTO) to launch a new campaign promoting the attractions of Germany.

According to a press statement by Wego, this collaboration aims to position Germany as a leading destination for GCC travellers seeking experiences rooted in UNESCO World Heritage sites and eco-conscious adventures.

The statement adds that this partnership will focus on enhancing traveller engagement by offering personalised recommendations and exclusive content through Wego’s platform.

By integrating advanced data analytics and user feedback, the campaign aims to tailor travel experiences that cater to individual preferences and interests.

“We at the German National Tourist Office (GNTO) are thrilled to partner with Wego, one of the leading travel platforms in the region. This collaboration reflects our commitment to building strong relationships with local travel experts who understand the unique preferences of GCC travellers,” says Yamina Sofo, Director of the Marketing and Sales Office, German National Tourist Office (GNTO) GCC.

Wego says that Germany offers many diverse experiences, from its UNESCO World Heritage Sites to its stunning natural beauty.

Through this partnership, Wego says it aims to showcase these treasures to a wider audience and inspire longer stays that allow travellers to delve deeper into German culture and immerse themselves in the sustainable practices that are a hallmark of German tourism.

“We believe this partnership will encourage responsible travel and create lasting memories for all who choose Germany as their next destination,” Sofo adds.

The statement adds that this initiative aligns with Germany’s commitment to fostering sustainable tourism practices and aims to leave a positive, lasting impact on both travellers and the environment.

“Partnering with the German National Tourist Office is a fantastic opportunity for us to highlight Germany’s unique attractions to a broader audience. Germany is a destination that offers something for every traveller, from its rich history and culture to its stunning natural landscapes. Our collaboration aims to inspire and facilitate exceptional travel experiences for our users,” says Mamoun Hmedan, Chief Business Officer, Wego.

According to Wego, through its advanced search and booking, travellers get the best options to book their flights and accommodations to explore the best of Germany.

Wego says that the campaign will feature targeted social media promotions, and travel guides to help travel book their trips. Wego’s platform will also showcase tailored itineraries, emphasising Germany’s UNESCO World Heritage sites, including the historic city of Berlin, the enchanting castles of Bavaria, the picturesque Rhine Valley, and the vibrant cultural hubs of Munich and Hamburg.