With the ongoing Euro 2024 championships, which have seen a record demand for tickets, German National Tourist Office (GNTO) India is inviting Indian football fans to take part in the tournament while also promoting the country’s tourism offerings to Indian travellers.

In a press statement, GNTO says that through its Stay a Little Longer campaign, the board is inviting visitors to discover Germany’s natural beauty and venture outside of football stadiums.

The statement says that during Euro 2024, Germany will host matches in 10 cities, where visitors can explore world-class museums, historical landmarks and scenic riversides, all within easy reach so that soccer fans around the world can look forward to a month-long celebration of the sport in Germany with countless public viewing parties.

GNTO says it encourages visitors to extend their stays, immerse themselves in local cultures and discover Germany’s cultural, natural treasures. The board says that visitors must discover 52 UNESCO World Heritage Sites, industrial heritage, cozy beer gardens and a vibrant nightlife during the summer of football.

This initiative seeks to enrich the visitor experience by encouraging exploration beyond the usual tourist destinations, promoting a more meaningful engagement with all that Germany has to offer.

Romit Theophilus

“Germany is more than just a football destination, it is a country with a rich history, vibrant culture, and breathtaking landscapes. We want to encourage Indian travellers to stay a little longer and explore our host cities, each with its unique charm and attractions,” says Romit Theophilus, Director of Marketing and Sales Office of GNTO India.

“India and Germany share a passion for football, and we are excited to welcome Indian fans to Germany. Our Stay a Little Longer campaign offers exclusive travel ideas, cultural events making it an unforgettable experience for Indian travellers,” says Theophilus.

GNTO says that the 10 host cities in Germany will offer Indian travellers a diverse and unforgettable experience, blending history, culture and adventure. Visitors can explore the stunning castles of Bavaria, savour the rich flavours of German cuisine, and dive into the country’s vibrant nightlife.

For those looking to extend their stay, a wealth of activities awaits, from camping and hiking to mountain biking, the statement says.

It adds that nature enthusiasts will appreciate Germany’s commitment to sustainability, which is evident in its breathtaking landscapes and picturesque villages that also serve as eco-friendly tourism hubs.