Tourism spending to rise in Europe & Middle East despite economic uncertainties: Ipsos

Relaxation priority over adventure travel for over 40 pc
2024-06-12
/
/ New Delhi
Tourism spending to rise in Europe & Middle East despite economic uncertainties: Ipsos

A report finds that 8 pc of respondents are gearing up for a “trip of a lifetime” in 2024

This year ahead is set to see many interesting travel trends such as an increased travel budget despite economic uncertainties, prioritising relaxation over adventure while many travellers will consider the weather while choosing a destination to visit, says new Ipsos study.
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Tourism in Europe and the Middle East is anticipated to significantly grow in 2024. Despite economic uncertainties, several travellers planning to maintain or increase their budgets. A report finds that 8 pc of respondents are gearing up for a “trip of a lifetime” in 2024.

According to a report by French market research firm Ipsos there are several key trends shaping travellers’ plans for the summer. Most travellers plan to either maintain or increase their travel expenditures in spite of economic uncertainties.

Notably, over half of travellers from the United Arab Emirates expect to spend more. The study shows that in specific countries like 62 pc of travellers from the United Kingdom, 73 pc in Germany, 62 pc in Spain and 52 pc in France plan to maintain or increase their travel budgets.

It says that weather is a critical decision factor for travellers, ranking second in importance for about half or 50 pc travellers and influencing more than transportation costs for 42 pc and available experiences at destinations for 42 pc.

The statement adds that in Germany, 61 pc of consumers consider weather important, while 45 pc of French, 47 pc of British and about 48 pc of Spanish and Emirati travellers do the same.

Another trend from the IPSOS report indicates a significant interest in taking a break from the hectic pace of daily work life. Adventure is on some travellers’ agendas, but the majority or 42 pc prioritise relaxation. This is particularly true for 45 pc of French, 41 pc of British, and 52 pc of German travellers.

The statement adds that most remains a crucial factor, with 42 pc of respondents considering transportation expenses significant, especially accommodation costs, which are a particular concern for 61 pc of Spanish travellers.

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