Keen on tapping the potential Indian market, especially for leisure and MICE offerings, Visit Hungary recently organised the first familiarisation trip for the Indian travel trade partners.

Visit Hungary, the official tourism board for the nation, recently organised the first familiarisation trip for the Indian travel trade partners. The debut project was aimed at showcasing leisure and MICE offerings in mainly Budapest and beyond.

In a press statement, Hungary Tourism Board says the trip was organised in association with tourism marketing agency Brandit and hosted representatives of six travel firms including Axplore, Harmony Tours, Varun WorldWide, Kesari, FCM, and Trawell Stories from December 4-9. The Indian agents travelled through notable cities to gain insights into attractions tailor made for leisure and MICE segments.

The statement adds that the trip began with a visit to the Etyek Wine City on the outskirts of Budapest. Members of the trade fraternity indulged in a wine-tasting experience here and learned about Hungarian wine making traditions. The journey continued to the House of Music, a contemporary cultural landmark where they discovered Hungary’s musical heritage. The day culminated in a lavish dinner on the Danube cruise.

The board says that a workshop at the luxurious Kempinski Hotel Corvinus included a market overview presented by representatives from various countries. It was followed by a meeting with Hungarian travel companies enabling the attendees to gain a nuanced knowledge of leisure activities, MICE facilities, and lesser-known facets of this European nation. The group also visited the famous Lake Balaton and Tihany Abbey, known for its architecture.

The journey concluded with an excursion to Balatonfüred, a charming lakeside town and a walking tour of Veszprém. The board adds that the agents gained insights on memories of innumerable natural and architectural wonders complimented by luxury and culinary offerings that make Hungary a versatile year-round destination.