Leading representation firm Aviareps is celebrating its 30th anniversary this year with festivities to relive the growth and key landmarks of the past three decades.

Aviareps, a leading global representation firm that was founded in Munich in Germany in 1994 is celebrating its 30th anniversary this month, with a wide range of activities and festivities.

According to a press statement issued by Aviareps, the company was founded by Michael Gaebler with the ambition of helping airlines and destinations grow their business and barely 30 years later, the company has expanded its network to 69 offices in 65 countries worldwide, with a wide variety of clients from the aviation, tourism, hospitality, food & beverage, and lifestyle industries. It adds that it has become the world’s leading international sales, marketing, and communications company in these business fields

“Thirty years of Aviareps! What a great journey with the most exceptional and wonderful colleagues and partners! In the beginning, Aviareps came to life as a solution for airlines, destinations, and hospitality brands to better expand their corporate footprint and reach into global markets. Today Aviareps is entrusted with and acts on behalf of an increasing number of brands. We have expanded from aviation, destinations and hospitality brands to a wide variety of business fields, including mobility, lifestyle, retail, tourism attractions, trade promotion, and food and beverage. Celebrating the 30th anniversary of Aviareps this year, I am proud to say that the great and ongoing successes achieved for our clients in their quest for global market outreach and growth, have been based on connecting them and having them facilitated by the best product in the world – our people,” says Michael Gaebler, Chairman and Founder.

The statement adds that the company officially kicked off the 30-year anniversary celebration at this year’s ITB Berlin, the world’s leading travel trade show, with the annual signature event “Aviareps ITB Executive Dinner” and celebrated the milestone anniversary with partners from all over the world.

“Our Aviareps signature event is always my personal ITB highlight and a great opportunity to celebrate our long-standing partnerships! This year was especially exciting, as we kicked off our 30th company anniversary year and celebrated three decades of Aviareps with our partners and our amazing ‘Aviapeople’. Today, Aviareps is proud to be the global leader in airline, tourism and hospitality representation and to actively influence, develop, and shape tourism, aviation and hospitality trends, demand and spend. As a birthday gift to ourselves, we have launched a brand-new, modern and interactive website that perfectly represents what Aviareps stands for, innovation, growth, excellence and inspiration,” says Edgar Lacker, CEO.

The statement adds that multiple milestones paved the road to Aviareps’ success throughout the years. In 1996, only two years after its founding, Aviareps had already begun expanding within Europe-North America followed shortly afterward in 2001. By 2010, the company had grown its global office network to six continents, namely Africa, Asia, Europe, North & South America and Australia. The statement adds that the company now runs 69 offices in 65 countries, offering global 360° services to more than 250 clients. 

The company says that its global expansion not only included the growth of the office network, but also the diversification into a large variety of business fields, the foundation of subsidiaries, such as the IT service provider Avianet, and the launch of new products, such as the group booking service Aviagroups, Aviareps’ own Digital Ecosystem and the distribution platform Aviahub.