Registration for the 10th edition of Africa Travel Week (ATW) 2024 is now open. It features a series of bolt-on events, ILTM Africa and more from April 7-12 in Cape Town.

Africa Travel Week (ATW) 2024 scheduled for April 7 to 12 in Cape Town, South Africa, is now officially open for registration. 

According to a press statement by the organisers, WTM Africa, free to enter, will run from April 10 – 12 at the CTICC with exhibitors, hosted buyers, buyers’ club members, the media, and travel trade professionals in attendance. 

Held annually as part of WTM Africa, the three-day event will organise interactive workshops, expert panel discussions and networking events.

The statement adds that this year’s events will celebrate a decade of the continent’s leading B2B travel trade shows, including World Travel Market (WTM) Africa and International Luxury Travel Market (ILTM) Africa.

“If you are looking to expand your business, connect with high-quality travel and tourism partners, and get up to speed on the latest product developments and market trends, ATW is the place to be in 2024. As we celebrate our 10th birthday, this year’s events promise to be especially vibrant and packed with opportunities,” says Megan De Jager, Portfolio Director at Africa Travel Week.

The statement adds that for those in the business of luxury tourism, International Luxury Travel Market (ILTM) Africa is scheduled from April 7-9 at Kirstenbosch Gardens. As an exclusive boutique event, it offers direct access to top-tier travel experience providers and vetted international buyers with high buying power.  As an invite-only event it is advised that you register your interest early.

The organisers say that attendees at WTM Africa 2024 can further explore a series of bolt-on events running concurrently at the CTICC at no extra charge. These include Incentives, Business Travel & Meetings (IBTM Africa), Equal Africa powered by IGLTA, Tourism Investment, Travel Tech, Responsible Tourism and Sports and Events Tourism Exchange (SETE).

“If you want a prime spot on the show floor or want to pre-schedule meetings with sought-after buyers and suppliers before your competitors do, register early to avoid disappointment. As our ten-year anniversary, next year’s show promises to be our biggest and best one yet! As much as WTM Africa attracts those high-profile tourism brands, it is also a springboard for smaller SMMEs and industry newcomers. So, if you are eager to expand your business, discover something new and exciting, or simply get a foot in the industry door, this is your chance,” adds De Jager.