Indian celebrity Ranveer Singh will first appear in the ‘One Summer Isn't Enough’ campaign, as part of his two-year partnership aimed at inspiring visitors to discover the wide array of summer experiences available in the emirate.

Experience Abu Dhabi names Indian celebrity and cultural icon Ranveer Singh as their new official ambassador, encouraging tourists to explore the wide variety of experiences available when visiting the city.

In a press statement, Department of Culture & Tourism – Abu Dhabi (DCT) says that Ranveer commences his role by starring in Abu Dhabi’s new summer campaign film, One Summer Isn’t Enough. Viewers will see Ranveer explore some of Abu Dhabi’s hotspots in the movie, including lounging by the pool at Saadiyat Beach Club, visiting the Louvre Abu Dhabi, racing around the renowned Yas Marina Circuit, and engaging in some retail therapy at one of the city’s malls.

It goes on to say that Ranveer will share his travel highlights over the course of the two-year partnership, encouraging Indian tourists to find their pace in Abu Dhabi and explore everything the city has to offer, including an action-packed calendar of events like IIFA, the Abu Dhabi Grand Prix, and the Abu Dhabi NBA Games, as well as a variety of adventures and cultural encounters that can inspire, excite, and restore.

Ranveer’s enthusiasm and passion for Abu Dhabi is sure to inspire every traveller to add Abu Dhabi to their summer bucket list, says the statement.

“I am delighted to be the destination ambassador for Abu Dhabi. This is the most fun I’ve had behind the camera! I’ve been visiting the emirate for years, and it feels like a second home to me. Now, I have the opportunity to share what makes it so special with the world. Every time I visit, there is something new to discover, and I always leave with countless memories and a strong desire to return. With so much to see and do, and just a short three-hour flight from Mumbai, Abu Dhabi is a must-visit holiday destination for everyone to experience,” says Ranveer Singh.

The statement adds that summer is an ideal time to visit the UAE capital. Just like Ranveer, Abu Dhabi’s rich culture and heritage scene across 23 locations, including Qasr Al Hosn and the presidential palace of Qasr Al Watan is sure to inspire the Indian travellers. The many theme parks in Abu Dhabi, such as Yas Waterworld, Warner Bros. World Abu Dhabi, and Ferrari World Abu Dhabi, offer an alternative for those seeking action.

For couples, a private and secluded desert island retreat of Nurai Island is just 15 minutes away by boat, or enjoying a meal at one of Abu Dhabi’s recently awarded Michelin-starred and Michelin-recognised restaurants, says the statement.

It goes on to say that a calendar of events will make this an unforgettable summer, including the return of IIFA in May, unrivalled family fun at Paw Patrol Live, as well as an exhilarating concert by rock legends Gun n’ Roses.

“We are excited to announce Superstar Ranveer Singh as our Abu Dhabi brand ambassador for the Indian market. With his energy and passion for travel, Ranveer embodies the spirit of Abu Dhabi – a destination that offers a diverse range of experiences for everyone to enjoy at their own pace. Through this partnership, we aim to share Ranveer’s love for Abu Dhabi with India and the world, and showcase the destination’s unique and captivating offerings, from its unrivalled family fun to its intangible heritage and culture, stunning nature and adventure, and everything in between. We look forward to an exciting two-year journey with Ranveer, as we continue to create unforgettable experiences for our visitors,” says Nouf AlBoushelaibi, Executive Director, Strategic Marketing & Communication Sector, Department of Culture and Tourism – Abu Dhabi.