With an eye on the booming number of outbound travellers from India, top European luxury retail outlet Outletcity Metzingen has appointed an Indian representative.

Outletcity Metzingen, leading luxury retail outlet in Europe, has appointed Outbound Marketing as its sales, PR, and marketing representative in India. The group will focus on designing sales and marketing strategies to position Outletcity Metzingen in India as the leading shopping outlet in Germany. The sales and marketing activities will include travel trade focused initiatives to ensure achievement of revenue goals by tapping into relevant market segments

A press release by Outbound Marketing says, Outletcity Metzingen, Germany is a magnet for fashion lovers worldwide. This true City of Fashion attracts over 4 million visitors per year. The business unit of Outletcity AG has been a trendsetter from its inception as it is considered a pioneer of factory outlet centres in Europe. As Germany’s first outlet destination, Outletcity Metzingen is an authentic and urban experience distinguished by its award-winning architecture. With over 500 premium and luxury brands in store and online, along with a comprehensive range of services and tourist offerings, the factory outlet centre ranks high amongst the leading shopping capitals of the world.

“Our collaboration with Outbound Marketing to establish our Indian representation is a breakthrough for Outletcity Metzingen and implies the importance we place in this market. As Outletcity’s representative, the Outbound Marketing team will identify and work with high potential travel agents and tour operators to ensure Outletcity Metzingen is incorporated into the itineraries arranged by these agents,” says Cornelia Koebele, head of Destination Marketing and Partnership Management.

“We are delighted to be partnering with Outletcity Metzingen. Indians are the biggest shopaholics of the world and It’s seen that many Indians are travelling overseas to shop for luxury goods because its simpler and more convenient. This makes India a key market to be captured by Outletcity. With our expertise and experience, we will strategize and plan out to reach the right target audience and increase the visits,’’ says Vasudha Sondhi, MD, Outbound Marketing.

‘‘Renu Kundaliya, Assistant Director Sales, Outbound Marketing will handle the sales for Outletcity Metzingen in addition to her previous responsibility towards Naad Wellness and Visit Indonesia. Renu is based out of Delhi and brings with her a wealth of experience spanning over 20 years in the Tourism industry. She has worked with numerous International Tourism Boards and Travel Agencies over the course of her career,’’ adds Sondhi.