Santani Wellness has tied up with Indian hotel representation agency Outbound Marketing to gain reach to a broader India audience.

Santani Wellness, a Sri Lankan luxury wellness resort, has announced a strategic collaboration with Outbound Marketing (OMPL) in India to cement its Indian foothold.

In a press statement, Santani says it is looking forward to bolstering its presence with a broader audience in India. As Santani and OMPL advance, they look forward to curating exceptional guest experiences and establishing innovative standards in the luxury hospitality sector.

“The collaboration with Outbound Marketing India underscores our dedication to sharing Santani’s distinctive wellness concept with a broader audience in India,” says Vickum Nawagamuwage, Founder and CEO of Santani Wellness.  

The statement adds that Santani has earned international acclaim, recognised by TIME magazine as one of the World’s 100 Greatest Places. In a significant expansion move, Santani is introducing its unique wellness concept to new destinations in Sri Lanka, including Kosgoda and Ranna.

Santani adds that these new resorts feature Santani’s ‘architecture of silence,’ a design philosophy aimed at enhancing relaxation. The gourmet wellness cuisine at Santani follows the Ayurveda philosophy of ‘Rasa Haya,’ focusing on taste-based nutrition. The brand also features properties in Sri Lanka, including Kirana, a Santani Villa, Santani Wellness Kandy and Sama Kosgoda, a Santani Retreat.

The statement adds that Outbound Marketing, Indian representation agency, has set up a new vertical in keeping with the market trends for luxury and experiential travel.

“Together, we aim to bring the serenity and luxury of Santani’s wellness retreats to the Indian audience,” says Vasudha Sondhi, MD Outbound Marketing.