A large selection of premium and luxury brands attracts fashion lovers from all over the world to Outletcity Metzingen
Since June 25, Outletcity Metzingen has put on display its journey from a small German town to a global shopping destination.
According to a press statement by Outletcity Metzingen, home to just 23,000 inhabitants, it has established a name for itself in international fashion that few other cities have achieved. Today, a large selection of premium and luxury brands attracts fashion lovers from all over the world to Outletcity, it adds.
The destination adds that the unfolding of this success story has been on display in ‘The Museum’ at Kanalstraße 6, which is also the originating location for Outletcity Metzingen, and can be discovered, explored and experienced there.
Regine Schollkopf-Pinakidis
It is a museum which Outletcity Metzingen presents as a piece of the city’s history and the mutual relationship between the destination and the city.
The statement adds that Outletcity Metzingen is also where the iconic Hugo Boss company resides. Inside, the museum sheds light on the history from three different perspectives. The exhibition can be experienced through various senses and is addressed to a wide audience and the information is presented on several levels.
“The multidimensional modes of interaction reflect the diversity of Metzingen. The guests can look forward to discovering new knowledge and diving deep into the emotions of exciting stories,’’ says Regine Schollkopf-Pinakidis, COO of Outletcity.
The museum is housed in a building constructed in 1877 that later became the Hugo Boss factory, which also housed the Boss and Holy family. In the 1970s, the first Hugo Boss factory outlet in Germany was opened and gained fame beyond the city’s boundary.
Wolfgang Bauer
“Still today, my favourite place at Outletcity is the old factory on Kanalstraße . Here is where the deepest stories are rooted, and the changes to the city and Outletcity can be best seen. There it is palpable, how much the city has changed. That is why I was particularly happy about our realising the museum. The building itself is by far not the largest or architecturally the most demanding, but for me it is the most unusual and most valuable in terms of overall development,’’ says Wolfgang Bauer, CEO of Outletcity.
The statement adds that in cooperation with the agency, Goldmannart from Berlin, the creative team planned and realised the museum exhibition. The concept is very interactive, for example so-called ‘audio showers’ bell the stories and personal thoughts on the different threads of history from the perspective of various Metzingen personalities like Uwe Holy, grandson of Hugo Boss, and Wolfgang Bauer.
The history of Metzingen and Outletcity can be experienced through large format pictures
It says that the city’s chronology is broken down into milestones that help to define the three threads of history selectively and forcefully depicted in three colours. The history of Metzingen and Outletcity can be experienced through large format pictures and small details, quotes, headlines of old newspaper articles and an interactive media table which also shows a time warp of the city layout.
The planning for the building renovations began as soon as the Hugo Boss Outlet stores moved to Hugo Boss Platz in late 2014. The floor area of the complete building is 1,398 sqm, spread over three floors. In cooperation with the Blocher Partners architectural firm, the plans for the building’s redesign were laid and the renovation took 15 months.