With objective to tap the booming markets in Tier II cities of India, three tourism board from the United States participated in a travel trade event in Indore in collaboration with Discover Destinations.

New York City Tourism + Conventions, Destination DC and Los Angeles Tourism and Convention Board in partnership with DMC, and Discover Destinations organised an event in Indore for travel trade.

According to a press statement, the gathering attracted considerable attention, as 29 agents from the travel industry in Indore attended the event. The statement adds that the presence of the agents underscored the significance of this collaborative endeavour. The campaign incorporated various strategic components to actively engage the travel trade community, it adds.

The agents were informed by New York City Tourism + Conventions about the recent airport, hotel and sightseeing developments along with key events including the 2023 US Open Tennis Championship, TCS New York City Marathon, Sail GP in 2024 and the FIFA World Cup coming to New York and New Jersey in 2026. Additionally, New York City Tourism + Conventions informed the agents about the relaunching of Travel Trade Academy, an educational trade resource, with Hindi subtitles.

Destination DC‘s presentation highlighted how to increase overnights in Washington, DC by adding activities in neighborhoods including The Wharf, Georgetown, and Capitol Hill in an effort to educate the agents about what’s beyond the National Mall’s monuments, memorials and museums, adds the statement.

The Los Angeles Tourism and Convention Board highlighted new developments in the Los Angeles Airport (LAX) along with new and upcoming neighbourhoods like the Destination Crenshaw and the LA Arts District. The city will also be the host of IPW in May 2024. The presentation also talked about centennial celebrations of the iconic Hollywood Sign, Warner Brothers Studio and Disney.

“Indore is a key market that cannot be ignored, it is cash rich with a tremendous growing potential for business in the US. Efforts like this help to educate the travel trade and thereby equip them to sell better,” says Hemendra Singh Jadon, Chairman TAAI MP & CG Chapter and Member of Airport Advisory Committee, Indore.

The aim of the event was to reach out to Tier 2 cities like Indore which have a high VFR segment to the US from India, besides the growing number of leisure travellers to the US. The event aimed to promote and increase awareness of the travel trade fraternity in Indore about the US and to inform of developments in the respective cities. Senior members of the travel industry attended the event and applauded the initiative taken by the partners to promote travel to the US, adds the statement.