Brand USA says that its leadership, staff, and representatives participated in more than 700 meetings
As US Travel Association’s premier travel trade show IPW comes to a successful wrap, Brand USA, the official destination marketing organisation for the United States and premier sponsor of the show, says it recorded a productive week of partner appointments, trade meetings, and media engagements, all aimed at increasing inbound international visitation.
In a press statement, Brand USA says that its leadership, staff, and representatives participated in more than 700 meetings with international and domestic media, buyers, suppliers as well as new and potential partners.
Chris Thompson
The statement says that US Travel Association’s IPW 2024 hosted over 5,700 delegates, including 2,000 buyers and media from nearly 70 countries. It adds that the next IPW will be held from June 14-18, 2025 in Chicago.
“I am grateful to our partners at the US Travel Association for bringing the world together in Los Angeles, California, for the 55th annual IPW,” says Chris Thompson, President and CEO of Brand USA.
“It’s truly bittersweet to complete my final IPW in this role. As I have shared this week, I am very confident in the strength of the international inbound travel industry and know that Brand USA will continue to bolster its efforts to drive international visitation to new heights in the coming years,” Thompson adds.
