Maldives to participate in SATTE & OTM to strengthen brand visibility

Maldives keen to retain India as top source market
/ New Delhi
Maldives to participate in SATTE & OTM to strengthen brand visibility

Visit Maldives has announced its participation in SATTE & OTM

Keen to ensure that India stays its top source market for the year 2023 as well, Maldives Tourism will mount a sizeable delegation to participate in the upcoming major travel trade shows in India.
Rate this post

To further strengthen the Maldives’ brand visibility and secure the Indian outbound market with its unique offerings, Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) says it is gearing up to take part in prominent upcoming trade fairs in the country. The strategy follows MMPRC’s ongoing efforts to maintain India as the top source market for the island nation.

In a press statement, Visit Maldives has announced its participation in One World Travel Market (OTM) and South Asian Travel and Tourism Exchange (SATTE), India’s leading travel and tourism trade exhibitions.

The statement says that the delegations to the travel trade shows will be led by MMPRC/Visit Maldives together with hospitality partners and tourism industry stakeholders. Attendees at the exhibitions will have the opportunity to engage in one-on-one meetings with representatives from Visit Maldives and their industry partners, and have the chance to connect with local suppliers from the Maldives such as hotels, resorts, guest houses, liveaboards and Destination Management Companies in order to learn more about the exciting tourism offerings available from the the country.

Thoyyib Mohamed

Thoyyib Mohamed

“We look forward to participating in India’s prominent travel trade events, OTM and SATTE, as they serve as pragmatic platforms for promoting tourism into the Maldives. India continues to be a key source market for us, and through our participation, we aim to sustain the Maldives’ presence and appeal in the Indian market. We are enthusiastic about showcasing our destination’s offerings as well as the exciting upcoming developments to our trade partners in India,” says Thoyyib Mohamed, Chief Executive Officer and Managing Director (CEO and MD) of MMPRC.

The statement says that India has been the leading source market for the Maldives for the past three years in a row. Indians constituted the majority of international tourist arrivals to the Maldives in 2020, 2021, and 2022. A total of 241,369 Indian tourists travelled to the island nation in 2022, representing 14.4 pc market share, according to the Maldives’ Ministry of Tourism (MoT).

Organised by Fairfest Media, OTM will be held in Mumbai from February 2-4 at the Jio World Convention Centre. The 30th edition of SATTE, organised by Informa Markets, will be held at India Expo Mart, Greater Noida, Delhi-NCR from February 9-11.

Leave a Reply

Get Magazine