American hospitality firm Hyatt has added over 700 new properties to its loyalty card portfolio through a collection of boutique hotels and villas under Mrs & Mrs Smith brand.

Hyatt Hotels Corporation, a leading hotel owner and operator based in Chicago, has announced that its loyalty programme, ‘World of Hyatt’, is offering members access to earn and redeem at a collection of more than 700 boutique and luxury hotels and villas around the globe with Mr & Mrs Smith, a luxury travel platform that Hyatt acquired last year.

In a press statement, the company says that from glamping stays and boutique wellness retreats to grand palazzos, world-class ski resorts and more, members can earn and redeem ‘World of Hyatt’ points in hundreds of unforgettable destinations when they book through Hyatt channels.

The statement adds that participating properties from the Mr & Mrs Smith portfolio add more than 20 new, sought-after countries to ‘World of Hyatt’ such as Namibia, Fiji and the British Virgin Islands. The hotel company says that from the remote tented hideouts of Zannier Hotels Sonop in Namibia to sustainability focussed retreats at Hotel Aguas Claras in Costa Rica, or lofty lodgings at Arctic TreeHouse Hotel in Finland, every Mr & Mrs Smith property available through ‘World of Hyatt’ has been carefully chosen for its inspiring design-led decor, personalized touches and above-and-beyond attention to detail.

“Our members truly value ‘World of Hyatt’, and we are always looking for new ways to engage guests, help them get the most out of their travels and reward them for experiencing what the world has to offer, from cosying up in a secluded treehouse in the Arctic Circle, reigning over an English country manor, glamping under starry desert skies or going wild in a jungle villa perched above Pacific waters. True to our Be More Here platform, the addition of hundreds of hotels and villas, hand-selected by Mr & Mrs Smith, helps Hyatt welcome even more members in new destinations and deliver on our guests’ desires to have truly meaningful experiences when they travel,” says Amy Weinberg, Senior Vice President, brand, loyalty and data, Hyatt.

“The integration of so many Mr & Mrs Smith hotels into the World of Hyatt gives us the opportunity to expand our reach to new audiences while sustaining our thoughtful curation standards. Becoming a part of the Mr & Mrs Smith collection happens by invitation-only and after rigorous, anonymous reviewing, so guests know when they visit a Mr & Mrs Smith property, they will experience something one-of-a-kind with unparalleled design, ambience and understated luxury,” says Tamara Lohan, Co-founder and Chief Executive Officer, Mr & Mrs Smith.