The Agoda Sustainable Impact Survey 2023 shows that Japan's achievements in sustainability and conservation were recognised as the best, while India managed to gain an entry into the Top 10 list.

According to Agoda’s Sustainable Impact Survey 2023, respondents ranked the Land of the Rising Sun as their top choice, when asked to nominate markets that do well in terms of sustainability and conservation initiatives. South Korea and Singapore come behind Japan, with India taking the ninth spot. According to a press statement, Japan’s achievements in sustainability and conservation are being recognised on a worldwide scale, the survey statement says.

The Sustainable Impact Survey 2023 gathered responses from more than 13,000 participants in more than 10 nations. Participants from all markets ranked their own nation among the top three when asked to rank nations according to their sustainability initiatives. Participants were appreciative of their home nations’ conservation efforts. Even seven of the eleven markets, namely, India, Thailand, Vietnam, Australia, Korea, Indonesia, and Japan, rated their own nation as the best. The publication of the survey findings marks the start of Agoda’s Eco Deals campaign, which aims to raise USD 250,000 for WWF’s marine and forest conservation initiatives across India and Southeast Asia, the statement added.

“Sustainability is clearly on peoples’ minds, with many aware of the environmental measures being taken in their home markets as well abroad. In addition, travellers are looking for ways to minimise their ecological footprints while making a positive impact on the places they visit. Agoda’s Eco Deals program aims to facilitate this movement by giving travellers the opportunity to support conservation initiatives simply by booking an Eco Deal accommodation,” says Enric Casals, Regional Vice-President Southeast Asia and Oceania at Agoda.

The statement by Agoda adds that with its Eco Deals campaign, WWF is aiming to raise USD 250,000 for its marine and forest conservation programmes. Accommodation partners from Thailand, Viet Nam, Cambodia, and India join Indonesia, Malaysia, Singapore, Philippines from the 2022 Eco Deals campaign to participate.

These contributions will help marine and wildlife conservation initiatives in the participating nations, including campaigns to stop wildlife trafficking in Singapore, reforest areas in Indonesia, and aid in the preservation of elephants in Thailand, says the statement.