On the back of a 300 pc growth in tourist arrivals from India in the first seven months of 2022, the German National Tourist Office organised a two-city sales mission in Mumbai and New Delhi to promote the destination in India.

Accelerating its recovery efforts in India, German National Tourist Office (GNTO) concluded its 2-city networking dinner and sales blitz in Mumbai and Delhi. Lasting from September 19-23, the in-person India Week was the first mega-sales mission and event post-pandemic in two Indian cities.

The India Week showcased a multitude of German tourism products, says a press statement. Owing to the growing interest from Indian operators, the event saw participation of six new German partners this year namely Baden-Baden, Frankfurt Tourism, Melia Hotels, Outletcity Metzingen, Rail Europe and Visit Berlin. The partners were ecstatic to see the enthusiastic response from the travel fraternity in the Indian cities, adds the press statement.

GNTO aimed at highlighting various unexplored regions as options for Indian travellers to Germany. While bolstering its ties with key tourism partners and business associates across India, the India Week aimed to strengthen Germany’s position as a leading lifestyle and Sustainable destination for the affluent traveller.

“We were delighted to host set of events for the Indian Travel Trade after a gap of three years and witness the evolution in the already burgeoning outbound market over this period of time. India has been identified as a key growth area and the market trends seem to confirm the same. Apart from the consistent year on year growth in the influx of Indian tourists in Germany, there is also a clear progression in the profile of the Indian traveller. The average spends, number of nights, regions visited have all developed very favourably for Germany,” says Romit Theophilus, Director, German National Tourist Office in India.

Germany is witnessing a considerable increase in tourist arrivals with India leading the way. Accordingly, the India Week focused on promoting a myriad of tourism experiences while focusing on converting potential travellers to make booking and highlight the positive message that Germany is open for leisure, business and MICE tourism.

During the Mumbai networking event, Head of the Consular and Visa section Stephan Kowitz and Visa Officer Anotonia Korn at the German Consulate General in Mumbai met with several tourism stakeholders while engaging in one-on-one interaction with the leading Indian travel trade and the German suppliers.

India has generated over 2,90,000 tourist arrivals to the country so far from January-July 2022 with an increase of 300 pc and it is expected to double these numbers by 2023.  Thus, these events will add more value to create a positive mindset regarding Germany and its diversity of attractions, cultural value and travel opportunities, enabling Indian tourist arrivals to the destination, says the press statement.