One of the world’s most ambitious tourism development projects, The Red Sea Development Company in Saudi Arabia recently hosted two exclusive high-profile gatherings in India to create awareness about the mega project as it prepares to receive tourists from 2023 onwards.

Kicking off its ambitious awareness plans in India, The Red Sea Development Company (TRSDC), the developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, recently hosted gala curtain raisers in Delhi and Mumbai.

With its India market representative Think Strawberries as the event facilitator, TRSDC was introduced in an intimate gathering of a select group of top travel agents, online travel agents, industry association heads, leading airlines operating in the sector and other prominent industry stakeholders. The exclusive event offered an opportunity for attendees to get acquainted with the spectacular destinations The Red Sea and Amaala and get a closer look at the grandeur and scale of the exceptional luxury destinations. Representing TRSDC at the curtain raiser were Loredana Pettinati, Senior Travel Trade Director; and Reema Almokhtar, Destination Communications Director.

The event kicked off with a presentation offering a visual insight of The Red Sea that is well underway gearing up to welcome its first guests in 2023. With a combination of unique experiences and attractions expanding over desert dunes, canyons, volcanoes, heritage sites, monuments, exquisite islands, underwater and some of the world’s most luxurious hotels and resorts, the destination aims to set a new standard that will redefine the meaning of luxury and regenerative tourism.

Along the northwest coast is Amaala, spanning over 4,155 sq km of unique terrain. It is an ultra-luxury destination designed to create transformative personal journeys inspired by wellness, arts and culture, featuring the sun and sea, stunning sceneries, mountainous landscapes, golden sands, crystal waters, and untouched coral reefs. Its first phase of development is set for completion by mid-2024.

“Authenticity is at the core of TRSDC’s brand narrative. We aim to develop memorable journeys and personalized experiences. India’s luxury travel segment is growing at an admirable pace and exhibiting immense promise,” says Loredana Pettinati, TRSDC Senior Travel Trade Director. “Our intention is to engage this market with authentic, immersive and innovative storytelling that rightfully paints a sublime picture of The Red Sea and Amaala. The Curtain Raiser in Delhi and Mumbai has been a fitting start to a vibrant journey for the brand in India,” she adds.