With the objective to upskill its international travel trade partners about Utah’s various product offerings and present destination insights in a fun and unique way, the Utah Office of Tourism has introduced Utah Specialist Academy, a brand-new, interactive online training programme. According to a press statement, the programme’s goal is to provide the partners with the necessary knowledge and resources to better promote Utah.

The statement adds that trade partners can expect to be enlightened about Utah’s offerings in a more attractive way by the means of images and videos. Special access to travel recommendations through Utah locals, forms a unique attraction of this learning programme.

Zach Fyne

“After 18 months of hard work, planning and development, the Utah Specialist Academy is finally live for the travel trade to become certified as Utah Specialists. The programme provides a focused learning environment with a heavy emphasis on showcasing beautiful imagery and video assets to drive home the gorgeous landscapes each region of the state has to offer across the platform,” says Zach Fyne, Global Markets Specialist.

The tourism board says that exclusive member benefits and goodies, insider tips and latest information on accommodations and attractions, all will be available to the participants.