Dominican Republic is the global leader in post-pandemic travel recovery with international worldwide arrivals up by 14 pc versus the same period in 2019. The following announcement and a lot more was unveiled by travel tech firm ForwardKeys at the first day of the ongoing World Travel Market (WTM) London.
According to a press statement by ForwardKeys, the most resilient origin market to the Dominican Republic shows a shift in popularity from the Americas. Nations such as Colombia, Puerto Rico and Argentina, all in South America, beat in terms of growth the USA market, a longstanding top source market, regarding traveller volumes as seat capacity out of Latin American (LATAM) airline has been increased.
The statement adds that in 2023, there has been a 73 pc increase in premium class bookings to the Dominican Republic with triple-digit growth out of Brazil and Colombia, up 206 pc and 392 pc respectively.
“Couples and families are the most dominant groups to the Dominican Republic in 2023, and the ones that are the most resilient, with couples being 22 pc above 2019 and families up by 31 pc compared to 2019,” says Juan Gomez, Head of Market Intelligence at ForwardKeys.
The statement adds that looking ahead at the air ticketing data for January – March 2024 to the Dominican Republic, the future looks rosy with international inbound up by 56 pc versus 2019 levels. This is a huge achievement considering some parts of the world, such as the Asia-Pacific, will still be in the negative.
“We have to highlight the marketing strategy that you are carrying out to reach premium markets. These and your other strategies are having a direct impact on the increase in arrivals this year versus previous years. This year, the Dominican Republic expects to close the year with the arrival of 10 million visitors for the first time, which added to this recognition demonstrates the country’s great growth in tourism,” Gomez adds.