Tourism boards making their first appearance at WTM London include Sabah, promoting travel to northern Borneo in Malaysia and Almaty, the largest city in Kazakhstan
WTM London 2023, which opens on November 6, has signed up more than 14 pc new exhibitors, from household names to specialist firms and niche brands.
In a press statement, the organisers say that the event is expected to have around 4,000 exhibitors in its venue ExCeL London. New brands debuting this year include European high-speed rail service Eurostar, London-based live concert Abba Voyage and Bermuda Tourism Authority.
“We are delighted to welcome new exhibitors to this year’s event, ranging from major destinations and well-established international brands to niche operators and hi-tech firms. They have all seen how they can play their part at the world’s most influential travel and tourism event. Buyers attending WTM London can meet new and established clients, seal business deals and be inspired with fresh ideas for 2024 onwards,” says Juliette Losardo, Exhibition Director of World Travel Market London.
The statement adds that other tourism boards making their first appearance at WTM London include Sabah, promoting travel to northern Borneo in Malaysia and Almaty, the largest city in Kazakhstan. Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia and Vietnam’s Thien Minh Group.
Travel tech firm Trip.com Group will be attending to target growth within the European market, while UK-based package holiday specialist HolidayBest will promote its worldwide range of destinations and vacation styles, adds the press statement.
“We are beyond excited to be returning to WTM London 2023, bigger and better than ever before. As the market-leading international travel event, there is no better opportunity for us to showcase our special island and we look forward to sharing our latest news and offerings with the trade, alongside fresh perspectives from the organisation’s first ever female CEO, Tracy Berkeley. Our presence at WTM reaffirms our commitment to strengthening Bermuda’s presence in the UK market, demonstrated by our ongoing investments, such as our recent House of Bermuda event and brand new Lost Yet Found Campaign. The UK is our third largest market after the US and Canada and we’re extremely confident that Bermuda will take its place on the global stage as a leading tourism destination,” says Jamari Douglas, VP Marketing and Communications of Bermuda Tourism Authority.
The statement adds that Eurostar Group, formed by the merger of Eurostar and European operator Thalys last year, will be at WTM to showcase its services as well as new branding and livery.
“We are excited to be at WTM in 2023 with our new brand for Eurostar, a vision for growth and providing high-speed rail connectivity throughout Northern Europe to 30 million passengers by 2030! Itis an exciting time for sustainable rail travel and, with our new distribution tools, we are looking forward to meeting existing and new partners from around the world and continuing to build strong ethical partnerships,” says Paul Brindley, Eurostar B2B and indirect Sales Director.
