Brand USA says it has collaborated with BBC StoryWorks to co-create the latest ‘USA Through Film’ campaign, which will explore the sights, sounds and personalities of various American cities through personal narratives.

The latest chapter of the USA Through Film campaign, an important drive to increase tourism to the United States, has been co-created by Brand USA, the destination marketing organisation for the United States, and BBC StoryWorks, a BBC Studio.

In a press statement, Brand USA says that the multiplatform media campaign, created by BBC StoryWorks, will showcase the sights, sounds and personalities of many American cities through the personal narratives and experiences of people like Jane Krakowski, Common, Mary Steenburgen, and Yaya DaCosta, to name a few.

Anchored by seven new branded content videos, the series will showcase the landscape, culture, and character of different cities, taking viewers on a journey and inspiring travel to some of the country’s most celebrated and unique sites, says the statement.

It adds that the campaign started today with videos highlighting Little Rock, Arkansas featuring actress and singer Mary Steenburgen, New Orleans, Louisiana with director and actor Jordana Spiro, and New York City with actor and model Yaya DaCosta, with future spotlights to rollout on Baltimore, Maryland featuring actor Aidan Gillen, Washington, DC with cinematographer Bradford Young, Chicago, Illinois featuring Grammy & Academy Award winning Artist & Activist Common, and Los Angeles, California with Tony Award and Critics’ Choice Award winning Jane Krakowski.

Brand USA says the series will be distributed globally, excluding the UK and United States, on BBC News, and is to be available on GoUSA TV and via the USA Through Film content hub on BBC website.

“We are excited to partner with Brand USA to leverage our storytelling capabilities and brand reach to create a compelling content series that sparks curiosity and ignites the desire to explore the incredible diversity that the United States offers. Travel is not just about visiting new places, it’s about discovering the stories that make those places come alive, and we look forward to bringing audiences closer to the hidden gems and iconic locales that make this country special,” says Tim Wastney, Senior Vice President of Sales & Commercial Content for North America

and Latin America, BBC Studios.

“We are thrilled to be collaborating with BBC Storyworks to inspire wanderlust through the second series of USA Through Film. At Brand USA, the story is just as important as the storyteller and we are excited to be working with an incredible selection of iconic U.S. voices from Common to Mary Steenburgen to bring to life the best of the USA from legendary cities to lesser-known destinations,” says Staci Mellman, Senior Vice President of Integrated Marketing, Brand USA.