Germany has seen a strong rebound in tourist arrivals in the first six months as tourists head to the country’s various touristic sites. The capital, Berlin, has seen 4.36 million visitors in the period.

Berlin, the capital of Germany has attracted 4.36 million visitors in the first six months of the year who spent around 11.15 million nights in the city’s hotels, according to the latest figures released by the Berlin-Brandenburg state office for statistics.

In terms of arrivals, Berlin is now around 65 pc of the pre-pandemic levels, while the share of overnight stays is higher and now stands at 70 pc the 2019 levels. Due to limitations of connectivity and the ever-changing rules in Europe, most of the visitors in the first half of the year with domestic tourists from other parts of Germany, who accounted for 64 pc share of the overnight stays.

Since June, though the number of foreign arrivals has picked pace as more and more international guests return. While international guests represented a share of 29 pc of the overnight stays in 2021, the figure had already risen to 36 pc between January and June of 2022. The United Kingdom, the Netherlands and Spain were among the most important European markets in the first half of this year. The USA was the strongest overseas market.

“The guests are coming back to Berlin. That’s a good sign. Berlin has lost none of its appeal. The Restart programme for the visitor economy which visitBerlin implemented in collaboration with the Senate Department for Economics, Energy and Public Enterprises made a decisive contribution to these impressive numbers,” says Burkhard Kieker, CEO of visitBerlin.

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According to a press release, Berlin recorded a hotel occupancy rate of 80.4 pc in June, higher than other international destinations like Lisbon (80.1 pc), Paris (80.0 pc), New York (79.6 pc) and London (78.5 pc), but behind Barcelona (84.3 pc).

The numbers for Berlin’s tourist attractions also exhibited a positive trend during the first half of the year. According to the ‘Visitor Insight’ market research tool, the visitor numbers for the theatres were almost at the level of 2019. Among other things, data from the Interessenverband der touristischen Attraktionen Berlins (Intoura) is factored into Visitor Insight. Museums, memorials and tourist attractions reported just 25 pc fewer guests than in the pre-coronavirus year. June was a particularly strong month for them.

To help restart Berlin’s tourism and convention economy, visitBerlin ran several campaigns together with the Senate Department for Economics, Energy and Public Enterprises. According to the press release, the Visit the world of Berlin summer campaign is currently whetting appetites for a visit to Berlin and drawing attention to the German capital’s summer season.

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It adds that the marketing for the Going local Berlin theme is being intensified. Since April, visitBerlin’s media roadshow has been touring Europe and America to acquaint the world’s journalists with Berlin-related news. The Tell me, Berlin convention campaign was developed to boost the conference and convention segment. Around 800 participants from the travel industry and convention sector are expected to be in Berlin for an international branch event for the tourism and event economy which is currently being prepared.