This surge in occupancy rates led to a 5 pc rise in Revenue per Available Room
The Ajman Department of Tourism Development (ADTD) has registered a 29 pc growth in international tourist arrivals in the year 2023 as compared to the previous year.
In a press statement, the tourism department says that it is gearing up for a ‘momentous’ presence at the Arabian Travel Market 2024 (ATM), scheduled from May 6-9. According to the statement, ATM serves as a significant platform for ADTD to unveil the rich Ajman’s cultural heritage, vibrant events calendar, ‘things to do’ in diverse tourism offerings and the growth trajectory of its tourism sector.
The statement adds that in line with its vision for progress, ADTD actively seeks strategic partners during ATM 2024 to foster collaborations and enhance Ajman’s position as a leading destination in global tourism.
Ajman says it has witnessed a significant surge in tourism, reflecting its growing appeal and popularity among domestic and international travellers. In 2023, October saw a 5 pc increase in tourism activity, accompanied by an 11 pc surge in the number of visitors. This surge in occupancy rates led to a 5 pc rise in Revenue per Available Room (RevPAR), contributing to an overall 11 pc growth in total revenue on a year-over-year basis.
International arrivals rose by 29 pc in 2023 compared to 2022, with international visitors constituting 60 pc of Ajman’s total arrivals. This surge underscores Ajman’s rising prominence on the global tourism map, with diverse source markets contributing to its success. Notably, the age profile of visitors indicates a significant share occupied by young adults (19-35) and middle-aged (36-55) travellers, together contributing to around 70 pc of total arrivals.
In Q1 of 2024 the positive trend continues, says the board, adding that compared to Q1 2023 with the same period in 2024, the destination registered a 7 pc increase in total revenues, showcasing a robust financial start to the year. This growth is further supported by a 3 pc rise in occupancy rates, indicating a strengthening demand for accommodations. Moreover, there has been a 9 pc growth in the total number of visitors, signifying sustained interest in Ajman as a preferred travel destination. Additionally, the average Length of Stay (LOS) has increased by 5 pc, reflecting a favourable trend of visitors spending more time in the city, says the board.
The purpose of visit data reveals that leisure remains the primary reason for visiting Ajman, representing around 70 pc of total arrivals. Furthermore, Ajman’s source markets display a diverse landscape, with GCC countries, Russian Federation, India, the UK and Egypt featuring prominently among the top international feeder markets.
Mahmood Khaleel Alhashmi
The domestic market, from the United Arab Emirates remains a crucial contributor, catering to various tourism segments including staycations, corporate business, and MICE activities, it says. emphasized the significance of building new partnerships during ATM 2024. He stated, “ATM 2024 marks a pivotal moment for Ajman as we unveil our commitment to Ajman Vision 2030. We are dedicated to showcasing Ajman’s vibrant culture, rich heritage, and unparalleled hospitality, aligning with our strategic goals for sustainable tourism development. Our participation underscores our strong business perspective and commitment to providing exceptional tourism offerings that align with Ajman’s vision for 2030. We look forward to presenting the diverse array of events, activities, and experiences that embody Ajman’s unique charm and leave a lasting impression on our visitors. Through building new partnerships, we aim to enhance our tourism sector and contribute significantly to the economic growth and cultural enrichment of Ajman,’’ says Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development.
ADTD says it is proud to collaborate with partners and co-exhibitors at ATM 2024, showcasing a collective commitment to offering world-class hospitality and experiences. This collaborative effort underscores Ajman’s dedication to providing visitors with exceptional accommodation options, luxurious amenities, and unparalleled experiences, ensuring a memorable and enriching stay in Ajman.
Additionally, Ajman boasts a diverse range of accommodation options to suit every traveller’s preferences and budget. With a total of 52 hotel establishments offering a combined 4,315 rooms across various categories, Ajman ensures a comfortable and memorable stay for visitors. From luxurious 5-star resorts like Bahi Ajman Palace and Ajman Saray Hotel to convenient hotel apartments and furnished accommodations, Ajman caters to diverse preferences, ensuring a seamless and enjoyable experience for all visitors.
