One97 Communications Limited (OCL), which is the parent brand of financial services firm Paytm, has announced a partnership with global travel technology company Amadeus. Under this collaboration, for the next three years, the company will integrate Amadeus’ expansive travel platform to enhance traveller experience, from search to booking and to payment.
According to a press statement, this partnership aims to bring together Paytm’s extensive user base and Amadeus’ expertise to provide travellers with a more seamless and efficient booking experience.
It adds that Amadeus automation and New Distribution Capability (NDC) technologies will enable Paytm to secure precise results. Paytm will be able to deliver hyper-personalised recommendations and dynamic pricing to offer a world-class experience to its users powered by Amadeus.
The statement adds that this collaboration will also integrate Amadeus APIs for Paytm users to gain access to a vast global flight options around the world, all within the Paytm app. Users will gain access to diverse travel content, including Global Distribution Systems (GDS), Low-Cost Carriers (LCC), hotels and a unified PNR solution in partnership with Indian carriers.
‘‘As India’s leading travel platforms, we have been constantly bringing innovations to ensure the best travel experience for our users. Our brand reach and simplified product has empowered users with best travel solutions. The synergy between Paytm and Amadeus aligns perfectly with our vision to further upgrade the customer experience. It will automate travel operations for users by enhancing efficiency and scalability by leveraging cutting-edge technology,’’ says Vikash Jalan, Chief Business Officer, Paytm Travel.
‘‘At Amadeus, we understand that in today’s ever-changing landscape, travellers expect more than just technological solutions; they demand reliable access to travel systems and simplified processes like ticketing and rebooking. In a world where disruptions can impact travellers at any moment, maintaining consistent and reliable access to these systems is paramount. Our deep understanding of these unique requirements has led us to collaborate with Paytm and provide them with next-generation, industry-specific, and fully integrated solutions. These solutions are designed to address their operational needs, instill confidence in travellers, and empower them to expand their businesses across geographies,’’ says Ramona Bohwongprasert, Senior Vice President-India Subcontinent & Southeast Asia, APAC Inside Sales & Startups, Amadeus.