Leading hospitality company Hilton has acquired a controlling stake in British firm Sydell Group and has set a target of opening 100 Nomad properties at various high-end locations globally.

American hospitality firm Hilton, which operates 1.2 million rooms in over 7500 hotels around the world has added British hotel brand Nomad Hotels to its portfolio.

In a press statement, Hilton says that it has acquired a majority and controlling stake in Sydell Group with the objective to expand the Nomad Hotels brand from its existing London flagship location to various high-end markets around the world. 

Hilton says that the addition of Nomad to Hilton’s brand portfolio marks the global hospitality leader’s entry into the fast-growing luxury lifestyle hotel market with a brand defined by exceptional food and beverage, interior design and service.

Over the last decade, Sydell, led by its founder Andrew Zobler, has created seven lifestyle brands, with hotel concepts including NoMad, The Line, Freehand and The Ned. Hilton says that Sydell will be responsible for design, branding and management of the Nomad brand while Hilton will lead all development. The Nomad brand will be fully integrated into Hilton’s commercial platforms, including its loyalty programme Hilton Honours. It clarifies that all NoMad properties will remain independently owned.

The American giant says that as many as 100 Nomad properties will be developed globally over time, with approximately 10 already in advanced stages of discussion with Sydell.  

‘‘Adding Nomad to our growing brand portfolio will create new offerings for guests seeking unique luxury experiences in some of the world’s most desirable locations. By pairing an already proven brand concept that’s ready for expansion with the power of Hilton’s commercial engine, we are accelerating our ability to drive growth in the luxury lifestyle segment,’’ says Chris Silcock, President, Global Brands and Commercial Services, Hilton.