Keen to attract a greater footfall of well-heeled Indian customers, Swiss Hotel Apartments, a luxury hotel apartment chain in Switzerland, has inked a partnership agreement with Wanderlust Marketing, experiential travel representation vertical of Global Destinations, to sell and market its various 5-star serviced apartments in India.
According to a press statement, the partnership will offer Indians travelling to Switzerland, access to a range of unique accommodation experiences and apartment style options.
The statement adds that post-pandemic travel trends for Indian travellers reveal holiday accommodation goes beyond merely hotel categories or room types. The FIT traveller segment has shown an increasing preference to explore authentic local stays and a want for deeper engagement and immersion into the destination, culture and its people, it says.
Swiss Hotel Apartments as a leading luxury hotel apartments provider in Switzerland, take on responsibility to make their guests’ experience as remarkable as possible, not just the stay but the complete journey from the time they book until the check out, says the statement. The company has properties in Montreux, Interlaken, Grindelwald, and Lugano ranging from Studios, One, Two, Three Bedrooms, Villas to Chalets. The apartments can sleep from two to 10 guests. The statement says that the company has family friendly, spacious, modern apartments with fully equipped kitchens, taking care of the smallest detail towards the guest’s comfort making them feel home.
The statement says that Swiss Hotel Apartments is a member of Suisse Tourisme and Apartment Holiday Comfort and ranked as 5-Star Hotel Apartments in Switzerland. In its initiative to tap into the ever-expanding market potential that India has on offer and to leverage the growing demand for apartment style accommodation, the agreement with Wanderlust Marketing commences with immediate effect.
The statement adds that Swiss Hotel Apartments intend to offer significant value and flexibility to honeymooners, families, ad-hoc groups of friends and business-cum-leisure travellers with access to their unique stay options-across apartments via travel partners through their online portal.
‘‘India is a very crucial market for us and we see a huge growth potential with it being one of the top inbound travel markets for Switzerland. This is the very first time we have appointed a representation in a country and are extremely excited to work with Wanderlust Marketing, to further develop and grow business from our Indian Trade Partners focusing a lot more on winter holidays apart from the regular business season,” says Ahmed Khalifa, Corporate Sales & Marketing Manager Swiss Hotel Apartments.
“Today’s Indian traveller is fast evolving with ever changing travel demands and requirements. For many, standard stays no longer find favor. Our partnership with Swiss Hotel Apartments for outbound Indian travelers, aims to address this niche, viable and yet quite tapped market need,” says Pranav Kapadia, Founder, Wanderlust Marketing.
“We have always wanted to explore a partnership opportunity in Switzerland; it being an absolute favourite destination for Indian Travellers. We were on a look out for the right partner and are delighted to welcome Swiss Hotel Apartments to be on board with us,” says Kapadia.