With luxury travel reaching record highs in 2022, Marriott International has announced plans to add at least 35 new luxury hotels in the year 2023 to boost its significant presence in the segment even further.
The hotel group boasts of a large portfolio of luxury brands including Ritz-Carlton, St Regis, W Hotels, Luxury Collection and Bulgari Hotels & Resorts. Marriott says it already has a unique footprint of nearly 500 luxury hotels and resorts in 68 countries and the group is poised to further its position as the global leader in luxury hospitality with more than 200 luxury properties in the development pipeline.
From Kenya to Singapore and Japan to Mexico, more than 35 new hotels are slated to open next year in sought-after and emerging destinations around the world.
The world has experienced a seismic cultural shift following the events of the last several years, according to a study exploring the impact on the values and aspirations that matter most to guests, conducted in collaboration with creative agency Team One. “We are looking to the great reimaginers, people who perceive crises as moments of opportunity to rethink their lives and reimagine the world around them. Our collective mindset has changed from viewing travel as a luxury commodity to an activity vital to overall well-being,” says Tina Edmundson, Global Brand and Marketing Officer, Marriott International.
“More than ever before, our guests are prioritizing more meaningful travel and time spent with loved ones, looking for experiences that reflect their personal values and enhance their overall quality of life,” Edmundson adds.
“Whether it’s a focus on nurturing closer relationships, a desire to be more present, or finding ways to make a positive impact, across our luxury brands we are evolving to allow our guests to focus on what they believe matters most,” says Chris Gabaldon, Senior Vice President, Luxury Brands, Marriott International.
“As we grow our portfolio of luxury hotels and resorts in some of the most iconic and compelling destinations globally, our expanding footprint allows us to offer the transformative experiences that lead to a renewed sense of purpose and enhanced mental and physical well-being for the modern luxury traveler,” adds Gabaldon.